Spiral Fuels Growth With Launch of Savings Center Amid Rising Demand

August 12, 2025 at 07:27 AM EDT

Spiral launches its newest innovation, the Savings Center, to meet surging demand from banks and credit unions for smarter, more personalized savings tools.

Spiral, the award-winning fintech transforming digital banking with personalized savings experiences, has announced the launch of a Savings Center for banks and credit unions. This new offering enables financial institutions to grow and retain deposits, cross-sell loans, and empower account holders to save effortlessly, build stronger financial habits, and reach their financial goals through automated savings.

As the average personal savings rate remains under 4%, many Americans continue to struggle with saving for long-term goals or emergencies. According to a 2024 Forbes survey, one in four Americans has less than $1,000 in savings. Furthermore, the 2025 Bankrate Savings Report found that 19% of Americans have no emergency savings at all.

"Our customers have been looking for easier ways to save — and the Savings Center delivers," said Mary Mrozinski, Chief Brand & Digital Officer at West Shore Bank. "It's intuitive, effective, and built for the way people manage their money today. We're proud to offer solutions that make financial wellness more accessible in the communities we serve."

At the same time, thousands of financial institutions are under pressure to stand out, grow deposits, increase primacy, and deepen savings and loan relationships. While high-yield CD offerings may attract attention, they often come with high acquisition costs and short-term, non-sticky deposits of rate chasers. Spiral's Savings Center provides a better and more effective solution, helping financial institutions elevate their digital experience by offering innovative, automated savings tools that increase deposits and growth at a low cost.

"Spiral's Savings Center will help us stand out in a crowded digital market. It's a key part of our long-term strategy to grow deposits and deepen engagement in the communities we serve. We're excited to lead the way with experiences that truly put our customers first," said Brandon Gaffney, SVP/Marketing Director at Regent Bank.

Designed in response to meet rising demand for smarter savings tools, the Savings Center is already gaining rapid traction among leading banks and credit unions across the U.S. It offers a range of gamified and automated ways to save, from innovative auto-savings and round-up savings to personalized goal tracking — all designed to help different people save consistently, easily, and with confidence. For financial institutions, it's a win-win: boost deposit growth, increase savings accounts and transactions, and win primacy by helping account holders thrive.

"With Spiral, our customers will be empowered to save effortlessly for their life goals, such as buying a home, taking a vacation, or saving for a car. We're making it easier for customers to reach their financial goals, find new ways to grow their savings, and support their communities through everyday banking," said Simon Griffiths, President and CEO at Camden National Bank.

In less than a year, Spiral has powered millions of savings transactions for dozens of financial institutions nationwide. Spiral enables fast and seamless integration for over 2,000 financial institutions, embedding the Savings Center directly into their existing digital banking apps. Within just 3 to 6 months of launch, up to 15% of a financial institution's users actively use Spiral daily. On average, within 90 days of enrollment, account holders have shown: up to a 16% increase in monthly deposits, a 31% boost in card transaction volume, and a 15% increase in digital engagement.

"As people look for easier ways to save money, community financial institutions are losing deposits to mega banks and fintech companies," said Shawn Melamed, CEO and Co-founder of Spiral. "This is an exciting milestone on our journey to empowering more financial institutions to become the primary choice for savings, cards, loans, and giving."

To learn more about Spiral's Savings Center or request a demo, visit Spiral.us.

About Spiral

Headquartered in New York City, Spiral is an award-winning platform redefining how financial institutions grow deposits, retention, and accounts through personalized banking experiences people love. Trusted by dozens of banks and credit unions, Spiral powers millions of transactions, turning institutions into the primary choice for savings, cards, loans, and giving. With Spiral, financial institutions empower account holders to effortlessly save and support their communities through any bank account, debit card, or credit card. To learn more, visit Spiral.us.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250812383602/en/

"Spiral's Savings Center will help us stand out in a crowded digital market. It's a key part of our long-term strategy to grow deposits and deepen engagement in the communities we serve."

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Spiral Fuels Growth With Launch of Savings Center Amid Rising Demand

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