About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

Contact Cabling Installation & Maintenance

Editorial

Patrick McLaughlin

Serena Aburahma

Advertising and Sponsorship Sales

Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

Subscriptions and Memberships

Subscribe to our newsletters and manage your subscriptions

Feedback/Problems

Send a message to our general in-box

 

Keller Williams Appoints Sandra Howard Chief Marketing Officer

Keller Williams Realty, LLC (KW), the world’s largest real estate franchise by agent count, has appointed Sandra Howard as chief marketing officer (CMO). The appointment is effective on August 18.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250813015716/en/

“We are excited to welcome Sandra as our new CMO and member of the company’s executive team,” said Chris Czarnecki, CEO and president of KW.

“With two decades of shaping brand strategy and delivering transformative results for some of the world’s most recognized companies, Sandra brings a wealth of experience to elevate our competitive position and the brands of our agents and franchisees, which is key to our continued robust growth,” said Czarnecki.

In her new role, Howard will accelerate KW’s growth via strategic marketing, branding, and communications-driven innovation and initiatives.

"Keller Williams doesn’t just talk about values, we live them,” said Howard. “This is a brand built by real estate entrepreneurs who do the hard work, share their success, and show up for each other. That’s exactly the kind of culture I want to help lead and elevate."

Most recently, Howard served as principal of brand strategy at LERMA/, a full-service advertising agency based in Dallas, Texas, where she developed insight-driven strategy and integrated marketing campaigns for wellness and lifestyle clients.

Before that, Howard spent over a decade at AT&T, leading enterprise-wide advertising best practices and unified the company’s messaging and brand story across all platforms and business units, showcasing how technology enhances everyday life.

As the Corporate Brand Marketing and Business Advertising Vice President at AT&T, she also directed the company’s largest B2B brand repositioning.

"In today’s market, relevance beats recognition. People don’t choose brands they know; they choose the ones that choose them back,” said Howard.

“Our vision is to empower agents to lead with empathy, listen with intention, and serve with authenticity so we don’t just show up in the market, we stand out,” said Howard.

Earlier in her career, Howard served as the Advertising and Marketing Communications Director at Southwest Airlines, a Senior Consumer Insights Consultant at Edelman, and as the Senior Director of Consumer Insights and Advertising at Burger King.

"The best brands and the best agents don’t just occupy space in the market,” said Howard. “They occupy space in people’s lives."

Howard has been recognized with top industry honors, including a Gold Cannes Lion for AT&T’s “It Can Wait” campaign, a North American Gold Effie Winner for Southwest’s “Bags Fly Free” TV campaign, and recognition in Adweek as a Guerrilla Marketer of the Year.

About Keller Williams

Austin, Texas-based Keller Williams Realty, LLC is the world’s largest real estate franchise by agent count. It has more than 1,000 market center offices and 162,000 affiliated agents. The franchise is No. 1 in units and sales volume in the U.S.

Since 1983, the company has cultivated an agent-centric, technology-driven, and education-based culture that rewards affiliated agents. For more information, visit kwri.kw.com.

"In today’s market, relevance beats recognition. People don’t choose brands they know; they choose the ones that choose them back,” said Howard.

Contacts

Media Contact: Darryl G. Frost

Director of Public Relations and Media Relations

darryl.frost@kw.com / 254-466-3627

Stock Quote API & Stock News API supplied by www.cloudquote.io
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the following
Privacy Policy and Terms Of Service.