About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Patrick McLaughlin

Serena Aburahma

Advertising and Sponsorship Sales

Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

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Viant Announces Appointment of New Head of Corporate Development

Eric Sterns to Lead Viant’s M&A Program

Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced the appointment of industry veteran Eric Sterns as Head of Corporate Development to lead the company’s M&A program and help drive forward strategic initiatives. Sterns joins Viant from RBC Capital Markets, where he spent the last 11 years helping form and lead the Digital Media Investment Banking Coverage team, and will now report to Larry Madden, Chief Financial Officer.

“As Viant continues to strengthen its market leadership position, Eric's exceptional track record with marquee transactions and strategic insight makes him the perfect addition to drive our next phase of growth,” said Larry Madden, CFO, Viant. "Eric’s ability to assess complex deals and drive successful outcomes makes him the ideal leader for our M&A program as we continue to expand our capabilities and market presence."

Sterns brings 13 years of M&A and corporate advisory experience across digital media to Viant. Over the last decade at RBC Capital Markets, Sterns orchestrated and worked on dozens of M&A advisory and IPO transactions within adtech, including Novacap’s acquisition of Cadent, Nexxen’s acquisition of Amobee, and the merger of Telaria and Rubicon which formed Magnite, establishing himself as a trusted strategist for high-value deals.

“Having analyzed the adtech landscape for the past decade, there is ample opportunity and strategic consolidation on the horizon,” said Eric Sterns, Head of Corporate Development, Viant. “After working closely with Viant over the years, I could not be more excited to join one of my long-time clients to help drive forward a strategic M&A roadmap.”

ABOUT VIANT

Viant Technology Inc. (NASDAQ: DSP) is a leader in AI-powered programmatic advertising, dedicated to driving innovation in digital marketing. Viant’s omnichannel platform built for CTV allows marketers to plan, execute and measure their campaigns with unmatched precision and efficiency. With the launch of ViantAI, Viant is building the future of fully autonomous advertising solutions, empowering advertisers to achieve their boldest goals. Viant was recently awarded Best Demand-Side Platform by MarTech Breakthrough, Great Place to Work® certification and received the Business Intelligence Group’s AI Excellence Award. Learn more at viantinc.com.

“After working closely with Viant over the years, I could not be more excited to join one of my long-time clients to help drive forward a strategic M&A roadmap," said Eric Sterns, Head of Corporate Development, Viant.

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