About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Xsolla Elevates Game Monetization and Distribution With Unified Web Shop and Offerwall

Powering the Game Growth Flywheel by Monetizing Non-Paying Users, Driving Zero-Cost User Acquisition, and Extending Player Engagement

A Follow-Up to the March Launch of Xsolla Offerwall, Now Fully Integrated into the Xsolla Web Shop

Xsolla, a global commerce company helping developers launch, grow and monetize their games, announces today the expansion of its Offerwall solution with full integration into Xsolla Web Shop, providing game developers with a fully unified and robust monetization stack. This marks the next phase of the Xsolla Offerwall's evolution, which officially launched in March. Additionally, the company announced the launch of the Xsolla Incentive Program, providing game developers with free user acquisition credits to help accelerate game growth by leveraging Xsolla’s commerce infrastructure.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250813734646/en/

(Graphic: Xsolla)

(Graphic: Xsolla)

As game developers continue to face challenges monetizing non-paying players, the Xsolla Offerwall offers a new way to unlock value from their entire user base, by allowing players to earn in-game rewards by completing quests, app trials, surveys, and more directly within a developer’s branded Web Shop, without ever leaving the storefront or compromising the player experience.

Unlock Incremental Revenue From Every Player

The integration of Xsolla Offerwall into Web Shop gives developers a unified monetization and distribution platform, with key benefits including:

  • New Revenue from Non-Paying Users: Reward users in-game for completing offers.
  • Seamless Storefront Experience: Players complete actions and redeem rewards without leaving the game or Web Shop.
  • Increased Retention and Conversion: Offerwall users show 7x higher retention by Day 30 and are 10–14x more likely to convert into paying users.
  • Flexible Monetization at Scale: With up to 90% revenue share, developers retain more earnings and gain flexibility across global markets.
  • Seamless Integration: Xsolla Offerwall can be added to the Web Shop within minutes, with zero coding required.

Sustainable Growth, Backed by the Xsolla Incentive Program

To maximize scale and user engagement, the new Xsolla Incentive Program gives developers who enable both Web Shop and Offerwall:

  • Access to Xsolla-funded UA budget to drive traffic and engagement
  • Performance-based bonus incentives tied to offerwall usage and storefront purchases
  • Full onboarding and marketing support for a fast, effective launch

Proven Impact

Games that integrate offerwalls see a meaningful uplift in both monetization and engagement*:

  • 30–40% increase in ad revenue
  • 3–5% overall revenue growth
  • 7x higher Day 30 retention
  • 10–14x higher conversion to in-app purchases
  • Up to 120% LTV increase among daily offerwall users

Further enhancing the outcomes that game developers experience through integrating the Web Shop**:

  • 40% conversion rate from visit to purchase
  • 60% repeat purchase rate
  • 15% LTV growth

* Industry stats, July 2025

** Xsolla internal metrics, July 2025

Xsolla further supports developers by offering a free User Acquisition budget through its Incentive Program, helping teams re-engage non-paying players and convert them into paying users directly through their Web Shop.

“The integration of Offerwall into Web Shop marks an important evolution in how we support developers,” said Chris Hewish, President at Xsolla. “It’s not just about unlocking new revenue, it’s about giving teams a toolkit to convert engagement into value, reach new audiences, and grow sustainably, all from one unified storefront.”

“We were looking for a way to monetize our non-spending users, without disrupting the player experience,” said Founder and CEO, Jorge Lorenzon, at Buldogo Games. “Implementing the Xsolla Offerwall into our existing Web Shop provides us with a new revenue stream, while driving player engagement. The integration was fast and straightforward, and the Xsolla team provided excellent support along the way.”

Xsolla Offerwall is now available globally through Web Shop, enabling developers a new way to monetize non-paying players: www.xsolla.com/offerwall.

Looking to maximize impact? Join the Xsolla Incentive Program to unlock free UA support and grow your Web Shop: www.xsolla.com/incentive-program.

For a complete list of enhancements and developer tools, visit: xsolla.pro/rws25offerwallwebshop.

About Xsolla

Xsolla is a global commerce company with robust tools and services to help developers solve the inherent challenges of the video game industry. From indie to AAA, companies partner with Xsolla to help them fund, distribute, market, and monetize their games. Grounded in the belief in the future of video games, Xsolla is resolute in the mission to bring opportunities together, and continually make new resources available to creators. Headquartered and incorporated in Los Angeles, California, Xsolla operates as the merchant of record and has helped over 1,500+ game developers to reach more players and grow their businesses around the world. With more paths to profits and ways to win, developers have all the things needed to enjoy the game.

For more information, visit xsolla.com.

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