About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

Contact Cabling Installation & Maintenance

Editorial

Patrick McLaughlin

Serena Aburahma

Advertising and Sponsorship Sales

Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

Subscriptions and Memberships

Subscribe to our newsletters and manage your subscriptions

Feedback/Problems

Send a message to our general in-box

 

EDO TV Outcomes Report: NFL Games 19% More Effective in Regular Season, While Streaming Matchups Continue to Deliver

By: via Business Wire

Restaurant, Luxury Auto, and Finance brands see consumer engagement lifts with NFL media investments, as streaming-exclusive NFL games deliver 66% stronger ad effectiveness than the TV average

EDO has released the third annual NFL TV Outcomes Report, analyzing every national TV ad that aired across the 2024–25 NFL season to reveal what creative strategies, categories, and media environments delivered the strongest consumer response.

"In conversations with CMOs and media directors, I've arrived at an undeniable conclusion: the NFL remains the ultimate platform for brand engagement at scale,” said Laura Grover, SVP, Head of Client Solutions, EDO. “For brands seeking measurable TV outcomes, no other media property comes close.”

The report opens with a letter from Gina Reduto, EVP, Strategy, Advertising & Partnerships at NBCUniversal, highlighting how the NFL’s unparalleled audience scale and evolving viewing formats present new opportunities for brands.

"At NBCUniversal, we’re proud to bring marketers the most premium media environment in sports, and we believe in supporting that value with outcomes," said Reduto. "The annual EDO NFL TV Outcomes Report … is packed with actionable insights based on standout brands, creatives, and categories — and a must-read ahead of this season’s NFL Kickoff on September 4, 2025, on NBC and Peacock."

EDO’s report proves the NFL remains unmatched on TV in driving immediate consumer engagement, such as branded search to site visits, with key findings including:

  1. The NFL Remains Convergent TV’s Crown Jewel. Advertisers would need to air about 23 ads on TV to generate the same impact as one ad during the 2024 regular season. NFL ads were 19% more effective than the TV average during the regular season, 63% more effective in the playoffs, and 243% more effective during the Super Bowl. Per EDO estimates, the NFL generates an estimated $5.2B per year in national TV advertising.
  2. Streaming NFL Games Deliver Powerful Engagement. Streaming-exclusive NFL games delivered 66% stronger ad effectiveness than the broadcast and cable TV average. Amazon’s Black Friday game, Peacock’s Week 1 Brazil broadcast, and Netflix’s Christmas slate all overperformed.
  3. Restaurants, Lux Auto, and Finance Brands Win Big. NFL ads were especially effective for Restaurants (+69% vs. TV average), Luxury Auto (+42%), and Finance (+27%) during the regular season. Solo Stove was the most effective advertiser of the season, outperforming the league average by a staggering +1,403%.
  4. NFL Stars Drive TV Outcomes for Brand Partners. Ads featuring NFL players were 13% more likely to generate engagement. Davante Adams’ Taco Bell ads outperformed the average NFL ad by +124%, while Patrick Mahomes and Travis Kelce delivered standout results for State Farm and Subway.

The report also covers Super Bowl LIX performance, regional and demographic engagement trends, and the top-performing categories of last season.

Explore the insights in EDO’s 2024-25 NFL TV Outcomes Report, and follow along throughout the 2025–26 season as we track the most engaging NFL ads at EDO.com/nfl-ads.

About EDO

EDO is the TV outcomes company. Our leading measurement platform connects convergent TV airings to the ad-driven consumer behaviors most predictive of future sales. EDO empowers the advertising industry to maximize media impact, optimize creative performance, and know the fair value of every impression — across linear and streaming for an increasingly programmatic world. By combining immediate engagement signals with world-class decision science and vertical AI, EDO equips industry leaders with syndicated, investment-grade data that aligns media to business results — with detailed competitive, category, and historical insights. Leading brands, agencies, networks, streamers, and studios trust EDO’s TV intelligence to know what works.

Contacts

Media contact

Jackie Cavedon

Director, Marketing & Comms, EDO

press@edo.com

More News

View More

Recent Quotes

View More
Symbol Price Change (%)
AMZN  222.03
+0.00 (0.00%)
AAPL  262.77
+0.00 (0.00%)
AMD  238.03
+0.00 (0.00%)
BAC  51.52
+0.00 (0.00%)
GOOG  251.34
+0.00 (0.00%)
META  733.27
+0.00 (0.00%)
MSFT  517.66
+0.00 (0.00%)
NVDA  181.16
+0.00 (0.00%)
ORCL  275.15
+0.00 (0.00%)
TSLA  442.60
+0.00 (0.00%)
Stock Quote API & Stock News API supplied by www.cloudquote.io
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the Privacy Policy and Terms Of Service.