About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Real Chemistry Launches Healthcare-First AI Search Solution

Real Chemistry, a leader in AI-driven insights and marketing communications for the healthcare sector, today announced the launch of HealthGEO – an AI search solution purpose-built for life sciences communicators and marketers, helping teams monitor, manage, and shape how AI search frames their science, story, and reputation.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250821914816/en/

As AI search increasingly influences healthcare conversations – from HCP to patient education – life sciences organizations must proactively manage and monitor how they are portrayed within these systems. Real Chemistry’s HealthGEO gives companies a clear window into the outputs, biases, gaps, and potential misinformation generated by widely used LLMs like ChatGPT and Gemini. HealthGEO guides healthcare brands on their journey from SEO to GEO (Generative Engine Optimization) to ensure key audiences receive accurate, timely, evidenced based information about products and therapeutic areas. Real Chemistry’s deep expertise and understanding of healthcare audiences enables companies to predict how these nuanced audiences will engage and respond to content.

"The way we find health information today is changing at unprecedented rates, with AI search replacing traditional search engines. HealthGEO helps clients move into action by showing them exactly what AI is saying about their science, their brand and their company - and what to do about it," said Kevin Johnson, Group President and Managing Partner at Real Chemistry.

Powered by Real Chemistry’s privacy-compliant, healthcare-optimized AI stack, HealthGEO uses advanced prompt engineering, multi-model orchestration, and proprietary sentiment analysis to deliver precise, actionable intelligence at scale, including:

  • LLM Perception Mapping: A centralized view of how company, product, and therapeutic areas are represented across leading LLMs.
  • Risk and Misrepresentation Detection: Early identification of hallucinations, outdated data, inconsistent tone, and reputational red flags in LLM outputs.
  • Competitive Benchmarking: Quantifies AI share of voice, tone, and brand positioning relative to key competitors.
  • Action Ready Playbook: Recommendations to align brand, medical, communications, and commercial efforts with the evolving language and logic of generative AI.

Unlike general-purpose AI tools, HealthGEO is tuned for the nuance of healthcare, turning model outputs into strategy-ready insights grounded in accuracy, risk, and competitive context. The launch of HealthGEO reinforces Real Chemistry’s commitment to developing safe, ethical, and high-impact AI solutions purpose-built for the healthcare industry – giving partners a measurable future-ready path to navigate the evolving digital and generative AI landscape with confidence. Learn more by contacting I2marketing@realchemistry.com.

About Real Chemistry

Real Chemistry is a trusted partner to the world's most successful life sciences and healthcare companies. As a leading provider of AI-powered audience analytics and insights, we help the healthcare industry better understand, reach and engage patients and professionals using bold ideas to create human-centric healthcare experiences. Anchored by our culture of innovation and boundless creativity, our 2,000+ experts across the life sciences, marketing communications and technology enable modern medical therapies and those they were designed to help, meet and exceed their potential. Learn more at www.realchemistry.com.

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