About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Editorial

Patrick McLaughlin

Serena Aburahma

Advertising and Sponsorship Sales

Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

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Flexential Scales Multichannel Campaigns and Propels Audience Reach by 3X with ON24 AI Capabilities

Leveraging ON24 AI-powered ACE (Analytics and Content Engine), Flexential propels business results with enhanced efficiency and accelerated content creation

ONTF (NYSE: ONTF) - According to a 2024 ON24 report, marketers using AI are 7X more likely to exceed business goals. Flexential, a leading provider of secure and flexible data center solutions, leveraged ON24, a leading intelligent engagement platform for B2B sales and marketing, to drive success with AI-powered digital engagement. With its digital engagement strategy on the ON24 platform, Flexential tripled its audience reach, accelerated campaign creation by 4X and significantly accelerated its marketing efficiency.

Flexential provides a comprehensive suite of customized IT solutions designed to address key pain points and deliver tangible outcomes for its customers. To better scale its marketing efforts, the team reimagined its digital engagement strategy using ON24 AI-powered ACE, streamlining manual processes and creating a consistent, repeatable workflow for generating high-quality, on-brand experiences.

“ON24 has greatly improved both our efficiency and our results across all our marketing processes — from creating our promotions, to content that powers our multi-channel campaigns and drives audiences to watch on-demand,” said Kim Johnston, Vice President Revenue Marketing, Flexential. “We focused on using all the capabilities of ON24, not just to build engagement during the webinar, but utilizing automated AI-generated written content from simulive recordings to promote events pre live date. We now gain 30% of our attendees through on-demand content, who otherwise we would not be engaging.”

Before revitalizing its webinar program with ON24, Flexential struggled with time-consuming manual processes and a lack of integration in its marketing programs. By fully utilizing the ON24 Intelligent Engagement Platform and its AI-powered ACE, Flexential enriched its customer intelligence, enabling smarter decisions across its business operations. Now, Flexential automatically generates written content from their webinars and, through on-demand programming, they can propel the reach and impact to connect with a broader audience.

“For B2B marketers, embracing AI is not just a competitive advantage — it's essential for staying ahead,” said Mark Bornstein, VP of Marketing, ON24. “Flexential proves how AI-powered insights and automation can unlock new levels of scale, propel speed to market, and drive revenue impact.”

To read about Flexential’s demand generation program powered by ON24, check out the case study here.

About Flexential

Flexential empowers the IT journey of the most complex businesses by offering customizable IT solutions designed for today’s demanding high-density computing requirements. With colocation, cloud, connectivity, data protection, and professional services, the FlexAnywhere® platform anchors our services in 40+ data centers across 18 highly connected markets on a 100Gbps private network backbone. Flexential solutions are strategically engineered to meet the most stringent challenges in security, compliance, and resiliency. Experience the power of IT flexibility and how we enable digital transformation at www.flexential.com.

About ON24

ON24 is on a mission to help businesses bring their go-to-market strategy into the AI era and drive cost-effective revenue growth. Through its leading intelligent engagement platform, ON24 enables customers to combine our leading first-party experiences with personalization and content as well as capture and act on engagement insights, accelerating the buyer journey and propelling pipeline forward.

ON24 provides industry-leading companies, including 4 of the 6 largest global software companies, 3 of the 5 top global asset management firms, 3 of the 6 largest global pharmaceutical companies and 3 of the 5 largest global industrial companies, with a valuable source of first-party data to drive sales and marketing innovation, improve efficiency and increase business results. Headquartered in San Francisco, ON24 has offices globally in North America, EMEA and APAC. For more information, visit www.ON24.com.

© 2025 ON24, Inc. All rights reserved. ON24 and the ON24 logo are trademarks owned by ON24, Inc., and are registered in the United States Patent and Trademark Office and in other countries.

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