About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Adjust Sees Shopping Apps Evolve With AI-Powered Strategies And Smarter User Targeting

Adjust’s Shopping App Insights 2025 report shows declining installs but rising session engagement globally in H1 YoY, while e-commerce app reattribution share surged 29%

Leading measurement and analytics company Adjust released today The Shopping App Insights Report: 2025 Edition, revealing a strategic shift in how brands are approaching UA as smarter targeting with AI helps shopping apps focus on higher-value users. While e-commerce app installs declined 14% YoY globally in H1 2025, sessions increased 2%, indicating apps are attracting fewer but more engaged users. This trend is further evidenced by the global reattribution share for e-commerce apps – which increased 29% in H1 2025 over 2023 – signalling brands' growing investment in re-engaging existing users rather than solely focusing on acquiring new ones.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250805461912/en/

In 2025 so far, installs and sessions dipped notably in April before rebounding in May.

In 2025 so far, installs and sessions dipped notably in April before rebounding in May.

"In today's mobile commerce landscape, trust is key to lasting growth," said Tiahn Wetzler, Director of Content & Insights at Adjust. "The most successful apps create experiences that are relevant, respectful and consistent across every touchpoint. It's not about speed or better targeting alone, but building real value with every impression, click and session."

Emerging markets leading m-commerce growth

Adjust’s report reveals significant regional shifts in mobile commerce growth patterns. Latin America led the shopping app market with increases in installs (18%) and sessions (27%) YoY in the first half of 2025, while APAC demonstrated strong momentum in both (+13% and +2). In contrast, mature markets, including Europe, MENA and North America, experienced slowdowns, suggesting market saturation and evolving consumer behaviors.

Marketplaces winning user loyalty

Shopping apps accounted for over three quarters of all global e-commerce installs from 2024 to H1 2025, but generated just 36% of sessions, revealing a gap in sustained user engagement. Conversely, marketplace apps drove 60% of sessions, despite representing only 20% of installs. Session lengths for e-commerce apps also shortened in H1 2025, averaging 9.89 minutes – down from 10.23 minutes in 2024 globally – while marketplace apps posted the longest average of 10.69 minutes.

Marketplace apps also led with 25% Day 1 retention, while e-commerce apps dropped 13%.

Cost dynamics reflect market evolution

The global cost per install (CPI) for e-commerce apps reached $0.99 in Q1 2025, with shopping apps commanding $1.01 compared to marketplace apps at $0.89. Despite rising acquisition costs, click-through rates remained steady at 2% globally, suggesting consistent user engagement across channels.

Cross-platform integration drives omnichannel success

The report emphasizes the critical importance of seamless cross-platform experiences, with mobile web emerging as a high-intent entry point requiring frictionless web-to-app flows. Shopping apps averaged 7 partners per app in H1 2025, up from 6 in 2023, reflecting increased channel diversification strategies.

For additional findings and industry best practices, download the full report here.

About Adjust

Adjust, an AppLovin (NASDAQ: APP) company, is trusted by marketers around the world to measure and grow their apps across platforms. Adjust works with companies at every stage of the app marketing journey, from fast-growing digital brands to brick-and-mortar companies launching their first apps. Adjust's powerful measurement and AI-powered analytics solutions provide visibility and insights, while deep linking and engagement solutions help to drive ROI.

SOURCE: Adjust

AI is transforming how marketers test, segment and optimize their campaigns. When implemented strategically, it can surface new signals and insights, enable an enhanced level of hyper-personalization at scale, and facilitate fast and confident decisions.

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