About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Carvana's Newest Teammate, Shaquille O'Neal, to Star in Digitally Led Campaign and Launch World's First AI “Shaqbot”

Shaq joins Carvana as brand ambassador, bringing his energy, humor, and voice to a supersized brand campaign

Carvana (NYSE: CVNA), an industry pioneer for buying and selling used cars online, today announced a first-of-its-kind integrated brand partnership with basketball Hall of Famer, entrepreneur, and cultural icon Shaquille O’Neal, launching with the debut of the world’s first AI-powered Shaqbot.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250915912913/en/

Carvana teams up with Shaquille O'Neal to launch world's first AI "Shaqbot"

Carvana teams up with Shaquille O'Neal to launch world's first AI "Shaqbot"

Designed to make car shopping simpler, easier, and more fun, Shaqbot brings Shaq’s signature voice, wit, and personality into Carvana’s digital experience. The AI-powered assistant is built using real voice recordings and custom Shaq-approved response logic to help customers browse inventory, answer common questions, and make their online car-buying journey just a little more entertaining.

“I’ve been buying and selling cars for years, and when I found Carvana, I really loved the ease and innovation of the brand. That’s what makes my partnership with Carvana so exciting,” said Shaquille O’Neal. “And now for other Carvana fans, they can have a little fun with Shaqbot, an assistant as smart, smooth, and good-looking as me.”

The Shaqbot is part of a broader collaboration between Carvana and O’Neal that includes curated vehicle selections, custom brand content, and a campaign hub at Shaqvana.com, all designed to amplify the best of Carvana’s platform, with Shaq’s personality layered in.

Campaign highlights include:

  • National Ad Campaign – A suite of broadcast and digital spots starring O’Neal as he shares how Carvana can get Shaqified.
  • Shaqvana.com – A microsite where customers can browse Shaq-approved rides, explore campaign content, and interact with Shaqbot.
  • Shaqbot – A first-of-its-kind AI customer assistant, leveraging AI-powered logic and text-to-speech capabilities to guide, assist, and entertain - all in Shaq’s voice.
  • Shaq Filter – A vehicle search experience tailored to Shaq’s favorite specs: roomy interiors, high horsepower, sunroofs, and more.

“Shaq is a great ambassador for Carvana - he brings the perfect mix of big personality, big heart, and big ideas,” said Ryan Keeton, Carvana Co-Founder and Chief Brand Officer. “He’s not just in the ads; he’s in the experience. The Shaqbot is one of the most unique things we’ve ever built, and it shows what’s possible when you combine technology, creativity, and fun.”

This marks the first time Carvana has embedded a celebrity voice, persona, and preferences directly into its customer experience. Explore the full experience at Shaqvana.com and follow @Carvana on social media for more Shaq-powered surprises, including one coming this Haulerdays.

About Carvana

Carvana’s mission is to change the way people buy and sell cars. Since launching in 2013, Carvana has revolutionized automotive retail and delighted millions of customers with an offering that is fun, fast, and fair. With Carvana, customers can find a car, get financing, trade in, and complete a purchase entirely online with the convenience of delivery or local pickup as soon as the same day. Carvana’s unique offering is powered by its passionate team, differentiated national infrastructure, and purpose-built technology.

For more information, please visit www.carvana.com.

About Shaquille O’Neal

Shaquille O’Neal is one of the world’s most successful athletes-turned-businessmen, whose accomplishments both on and off the court have translated into a highly sought-after consumer brand. As an entrepreneur, sports analyst, DJ, restaurateur, and brand ambassador, Shaquille O’Neal’s signature “Business of Fun” mantra resonates throughout each of his countless ventures.

The 15-time NBA All-Star’s unprecedented athletic career spanned nearly two decades and earned him countless awards and honors, including NBA Most Valuable Player, NBA Rookie of the Year, four NBA Championships and a First Ballot NBA Hall of Famer. Currently, O’Neal is an analyst on TNT’s Emmy Award-winning “Inside the NBA.”

O’Neal is a universally recognized figure in sports, entertainment, and pop culture. His music career began with the release of four rap albums with his first, Shaq Diesel, which went platinum. Today, he is known worldwide as DJ Diesel. His DJ business has become a global enterprise, with his SHAQ’s Bass All-Stars Festival and Shaq’s Fun House—an immersive event series combining live performances, carnival rides, and celebrity appearances.

O'Neal, who has a PhD in Leadership and Education, established The Shaquille O’Neal Foundation which provides resources for underserved youth. He also gives back through a number of annual philanthropic programs including Shaq-to-School and Shaq-a-Claus.

The launch of his Las Vegas eatery Big Chicken has further elevated Shaquille’s status as he has positioned himself as a successful restaurateur. The brand currently has more than 350 locations in development worldwide and 40-plus locations open in traditional and non-traditional restaurant settings.

Follow Shaquille O’Neal on TikTok, Facebook, X and Instagram.

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