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areeba Partners with Entrust to Become First-to-Market with Google Pay™ Enablement in Lebanon

By: via Business Wire

News Summary

  • Entrust enables areeba, the global leader in payment infrastructure, to become the first in Lebanon to enable Google Pay.
  • This development builds on a longstanding collaboration, as areeba has previously partnered with Entrust on central and instant payment card issuance.
  • Adopting the Entrust Digital Card Solution supports areeba’s digital-first strategy, delivering a fully integrated, seamless, and customer-centric payment experience to its growing base of fintech and banking clients.

Entrust, a global leader in identity-centric security solutions, today announced the expansion of its strategic partnership with areeba, a global leader in payment infrastructure. Now, areeba’s bank and fintech customers can enable Google Pay for both their Visa and Mastercard cardholders processed through its platform. This means cardholders can simply tap their Android phones or Wear OS devices to pay at any store equipped with contactless technology, noting that they can also pay online and through apps.

This milestone marks a significant leap in digital payment innovation in Lebanon. With agile and proven digital card solutions from Entrust, areeba becomes the first to enable Google Pay for card issuers in Lebanon, meeting the growing demand from Lebanese consumers for easy-to-use options in-store, online, and in-app, both locally and globally.

“Bringing Google Pay to market swiftly was essential for us to stay ahead and offer this payment option to customers in record time. With this payment option, there’s no need to share cards, touch terminals, or exchange cash, while advanced security features quietly protect users’ data throughout the process,” said Maher Mikati, CEO of areeba. “Entrust’s ability, responsiveness, and shared vision for innovation were instrumental in helping us achieve this major step, which aligns with areeba’s vision to broaden access to digital financial services and support Lebanon’s evolution into a cashless economy.”

“We’re proud to strengthen our long-standing partnership with areeba, which began with instant and central physical and digital card issuance and has now expanded to include Google Pay enablement for both Visa VTS and Mastercard MDES,” said Nicolas Bruley, Vice President Digital Cards at Entrust. “Thanks to this strategic collaboration and the Entrust Digital Card Solution, areeba was able to deliver a true digital-first strategy—bringing a fully integrated, seamless, secure, and customer-centric experience to market faster than any other provider in Lebanon.”

Using the Entrust mobile SDK, cardholders now can seamlessly and securely add their cards to Google Pay and instantly use it to pay wherever contactless Google Pay payments are accepted. By enabling Google Pay and leveraging tokenization, card issuers can enable their cardholders with a seamless and secure digital payment experience.

To learn more about the Entrust Digital Card Solution, visit https://www.entrust.com/products/digital-card-solution.

About Entrust

Entrust is an innovative leader in identity-centric security solutions, providing an integrated platform of scalable, AI-enabled security offerings. We enable organizations to safeguard their operations, evolve without compromise, and protect their interactions in an interconnected world – so they can transform their businesses with confidence. Entrust supports customers in 150+ countries and works with a global partner network. We are trusted by the world’s most trusted organizations. Learn more at www.entrust.com.

About areeba

areeba is a global leader in payment infrastructure, empowering banks, non-banks, and fintechs with innovative, scalable, and secure payment solutions. Its comprehensive platform simplifies how individuals and businesses make and accept payments, offering seamless services across the entire payment value chain.

A fully integrated ecosystem ensures flexibility and agility in a rapidly changing market, delivering accessible and efficient payment options to individuals, SMEs, and enterprises. Trusted by industry leaders, areeba’s technology adapts to any geography, keeping businesses at the forefront of the digital payments landscape.

Entrust’s ability, responsiveness, and shared vision for innovation were instrumental in helping us achieve this major step...

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