About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Patrick McLaughlin

Serena Aburahma

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Peter Fretty - Vice President, Market Leader

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PAR® Technology Launches PAR Games™: The Loyalty Game-Changer Brands Have Been Waiting For

Real-time, behavior-driven games that drive visits, spark engagement, and boost loyalty—without discounting away brand’s margins

PAR Technology Corporation (NYSE: PAR), a leading foodservice technology provider, today announced the launch of PAR Games™, an interactive loyalty experience designed to engage guests through fun, personalized brand moments triggered by everyday behaviors. By transforming passive loyalty into real-time, emotional engagement, PAR Games helps marketers drive visits, capture zero-party data, and reward guests—without over-relying on discounts.

Loyalty programs are growing fast, but so is the pressure to evolve. With 64% of brands rethinking their strategies, marketers are looking beyond static points and tired tiers. Today’s guests expect instant wins, interactive experiences, and tangible value—and brands need ways to deliver without eroding margin.

PAR Games transforms everyday interactions into behavior-triggered brand moments, helping marketers launch fully branded games that drive visit frequency, boost signups, and build emotional loyalty. From seasonal spin-to-wins to LTO-themed challenges, PAR Games enables marketers to respond in real-time, rewarding behavior without giving away the store.

What Makes PAR Games Different:

  • Loyalty, Leveled Up: PAR Games turns static loyalty programs into dynamic, interactive experiences that increase visit frequency and deepen emotional loyalty.
  • Smart Engagement, Not Just Discounts: Brands can reward customers while protecting margins, using behavior-driven games with customizable win probabilities.
  • Frictionless, Fully Branded Fun: Guests play instantly from any channel, while marketers launch fast with over 200 customizable templates.

“Loyalty has become a volume game. Points and discounts alone aren’t enough to stand out anymore,” said Joe Yetter, General Manager of PAR Engagement. “With PAR Games, we’re giving marketers a new way to stay top-of-mind, increase frequency, and protect margin—all while gaining the zero-party data they need to personalize and grow. And this is just the beginning. We’re rolling out an aggressive roadmap to spark innovation and drive real revenue growth.”

Designed for Marketers. Built for Scale.

Natively integrated with PAR Punchh®, PAR Games delivers:

  • Minimal to no dev work: Launch campaigns quickly using over 200 pre-built templates. Easily embed game links in email, SMS, push notifications, and even digital ads—no app download or update needed.
  • Cross-channel, app-less delivery: Host games via a unique URL that guests can access instantly from any device, creating a frictionless experience for guests through SMS, email, or an in-store prompt.
  • Real-time behavior triggers: Serve games automatically based on guest behavior—like a post-check-in, purchase, or inactivity period—using Punchh’s native campaign tools.
  • Zero-party data capture: Engage guests through gameplay to naturally reveal their preferences and behaviors. That data flows directly back to the brand, enabling personalized campaigns and loyalty strategies—without relying on third-party sources.
  • End-to-end control: Define rewards, win probabilities, and campaign logic for guests within Punchh—eliminating the need for custom development or outside agency support.

This innovation comes at a time when guests demand more than just deals. With PAR Games, brands meet that demand with scalable, memorable experiences that build long-term loyalty.

For more information, check out PAR Games and request a demo.

About PAR® Technology

PAR Technology Corporation (NYSE: PAR) is a leading foodservice technology provider, powering a unified, purpose-built platform engineered to scale and adapt with brands at every stage of growth. Designed with flexibility and openness at its core, PAR’s solutions—spanning point-of-sale, digital ordering, loyalty, back-office, payments, and hardware—integrate with others, yet deliver maximum impact as a unified system. With intentional innovation at the forefront, PAR’s solutions streamline operations, drive higher engagement, and strengthen guest experiences for restaurants and retailers globally. To learn more, visit partech.com or connect with us on social media.

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