UserTesting Releases UserTesting Verified™, a New AI-Driven Fraud Prevention Capability to Help Enterprises Act on Customer Insights with Greater Confidence

September 17, 2025 at 09:00 AM EDT

UserTesting, the leading provider of human insights for the enterprise, today announced the launch of UserTesting Verified™, an advanced participant verification system powered by AI and geolocation technology. This latest innovation is designed to enhance data integrity, reduce fraud, and help organizations drive faster, more confident decisions based on reliable human insight.

By combining machine learning with behavioral and geolocation intelligence, UserTesting is raising the bar for research quality and trust—key pillars for any enterprise looking to reduce risk, accelerate time to market, and compete on customer experience.

“This is more than a feature, it’s a strategic investment in trust,” said Baran Erkel, Chief Strategy Officer at UserTesting. “As organizations embed human insights deeper into product development, marketing, and the customer journey, they need to know the data is sound. We’re delivering smarter, more proactive protections that uphold the quality our customers rely on.”

A New Standard for Insight Trustworthiness

The new dual-layer system combines advanced intelligence with a purpose-built AI engine to identify and block fraudulent activity with greater accuracy. Together, they detect VPN use with 40% greater effectiveness, identify fraudulent patterns, and flag suspicious activity for human review by UserTesting’s expert panel operations team.

This hybrid model delivers the best of both worlds: automation at scale and ethical oversight—ensuring only high-integrity participants enter the feedback funnel.

Enterprise-Grade Confidence, End to End

Unlike point solutions focused solely on blocking bad actors, UserTesting’s verification system supports trust at every stage, from participant onboarding to session entry. The system conducts checks both before and during research, offering consistency and reliability across all test types.

Notably, UserTesting’s approach has contributed to a moderated session no-show rate of only 4.1%, an industry leading rate, minimizing delays and boosting research velocity for enterprise customers.

Supporting Strategic Customer Experience Initiatives

This launch is part of UserTesting’s ongoing investment in delivering trusted, real-time human insight at scale, enabling teams to reduce rework, improve conversion, and accelerate time to market. As companies face increasing pressure to differentiate through experience, UserTesting provides the trusted, on-demand feedback infrastructure needed to inform critical decisions across the product, design, marketing, and customer experience lifecycle.

UserTesting supports use cases from product innovation to brand development and customer journey orchestration.

Building on Momentum

This release builds on UserTesting’s recent LinkedIn integration, which supports professional profile validation, as well as the company’s longstanding commitment to security and privacy, evidenced by its ISO 27001 and 27701 certifications, SOC 2 Type II, and industry-specific compliance.

A dedicated Trust & Safety team oversees contributor standards, while new features like AI-based sentiment tagging, highlight reel creation, and insights repository help enterprise teams scale feedback without sacrificing rigor.

“In today’s competitive environment, customer insight isn’t optional—it’s foundational,” added Erkel. “We’re enabling companies to act decisively, not just with speed, but with confidence.”

About UserTesting

UserTesting enables organizations to craft exceptional customer experiences through actionable human insights. With the world’s strongest participant network, AI-driven insights, comprehensive feedback solutions, and expert-level services, enterprises can validate decisions, co-innovate at scale, and accelerate their path to better products and experiences. Trusted by 3,000+ customers, including 75 of the Fortune 100, UserTesting is the partner of choice for businesses committed to delivering experiences customers love. Learn more at www.usertesting.com.