Prudential and LPL Collaborate to Expand Access to Retirement Security

By: Prudential Financial, Inc. via Business Wire

September 22, 2025 at 09:30 AM EDT

Prudential Financial, Inc. and LPL Financial LLC today announced a further expansion of their relationship, as the two firms collaborate to bring to market an Insurance Overlay retirement lifetime income strategy for LPL’s managed accounts platform.

The solution will be designed to reach financial advisors who do not typically use protected lifetime income and other insurance-led retirement solutions in their wealth management practices today. Recent “Peak 65” research shows that more than 11,000 Americans are turning 65 every day¹. And although people also are living longer than ever, only a small fraction of the $34 trillion in retail retirement assets today are protected against longevity risk and retirement sequence of returns risk caused by market volatility¹.

“We are excited about this opportunity to deepen our already strong relationship, reaching an even broader set of advisors within LPL’s industry-leading network,” said Ann Nanda, head of Future Growth Initiatives and Distribution Enablement at Prudential Retirement Strategies. “Our pioneering work together will expand access to retirement security, helping more clients protect their life’s work, so they can live better lives, longer.”

This solution will result in offering multiple Prudential individual, insurance-based retirement products for consideration by LPL’s network of 29,000 financial advisors. This also follows the recently launched strategic relationship and integration of Prudential Advisors, Prudential’s U.S. retail arm, onto the LPL Financial wealth management platform.

“Our collaboration with Prudential marks a significant step forward in how we empower advisors and clients to secure their retirement futures,” said Cheri Belski, executive vice president and head of LPL Investment Management Solutions. “Retirement strategies are at the heart of our mission, and we’re making them a central focus of our ongoing innovation. By investing deeply in retirement solutions like the Insurance Overlay, LPL is dedicated to helping advisors deliver lasting income security to clients — today and for years to come.”

¹ The Peak 65 Zone is Here. J. Fichtner, PhD, 2024.

About Prudential

Prudential Financial, Inc. (NYSE: PRU), a global financial services leader and premier active global investment manager with approximately $1.6 trillion in assets under management as of June 30, 2025, has operations in the United States, Asia, Europe, and Latin America. Prudential’s diverse and talented employees help make lives better and create financial opportunity for more people by expanding access to investing, insurance, and retirement security. Prudential’s iconic Rock symbol has stood for strength, stability, expertise, and innovation for 150 years. For more information please visit news.prudential.com.

Prudential’s Retirement Strategies business expands access to retirement security by providing more than $15 billion of protected income payments each year to over 3 million individual and institutional customers and pension obligation participants. The team provides industry-leading solutions for growth and protection through relationships with more than 100,000 retail financial professionals and 7,500 institutional clients across five lines of business: Individual Retirement Strategies, Institutional Stable Value, U.S. Pension Risk Transfer, International Reinsurance, and Structured Settlements.

Annuities are issued by Pruco Life Insurance Company, Newark, NJ (main office) and distributed by Prudential Annuities Distributors, Inc., Shelton, CT. Both are Prudential Financial companies and each is solely responsible for its own financial condition and contractual obligations.

About LPL Financial

LPL Financial Holdings Inc. (Nasdaq: LPLA) is among the fastest growing wealth management firms in the U.S. As a leader in the financial advisor-mediated marketplace, LPL supports over 29,000 financial advisors and the wealth management practices of approximately 1,100 financial institutions, servicing and custodying approximately $1.9 trillion in brokerage and advisory assets on behalf of approximately 7 million Americans. The firm provides a wide range of advisor affiliation models, investment solutions, fintech tools and practice management services, ensuring that advisors and institutions have the flexibility to choose the business model, services, and technology resources they need to run thriving businesses. For further information about LPL, please visit www.lpl.com.

Securities and advisory services offered through LPL Financial LLC (“LPL Financial”) or its affiliate LPL Enterprise, LLC (“LPL Enterprise”), both registered investment advisors and broker-dealers. Members FINRA/SIPC.

Prudential Financial, Inc., Prudential Advisors, Prudential, PICA, LPL Holdings Inc., LPL Financial and LPL Enterprise are separate entities.

Throughout this communication, the terms “financial advisors” and “advisors” are used to refer to registered representatives and/or investment advisor representatives affiliated with LPL Financial or LPL Enterprise.

LPL routinely discloses information that may be important to shareholders in the Investor Relations or Press Releases sections of its website.

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