About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Patrick McLaughlin

Serena Aburahma

Advertising and Sponsorship Sales

Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

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Tide Makes the Biggest Upgrade to Its Liquid Detergent in 20 Years with Its Most Advanced Formula Yet

Tide’s new formula delivers a boosted clean with breakthrough stain removal, whitening, brightening, and scent

Tide, America’s #1 trusted laundry detergent brand, continues to push the boundaries of innovation to deliver an unmatched level of clean. And now, the best just got better with Tide’s biggest upgrade to its Original Liquid Detergent in over two decades: an advanced formula that delivers the most tech-advanced stain removal yet and, keeps your brights brighter, whiter, and provides longer-lasting freshness of the iconic Tide scent.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250924660347/en/

“We are always pushing ourselves to deliver superior products to meet consumer needs and the ever-evolving laundry landscape,” said Alex Perez, VP at Tide. “We were able to bring this boosted formula from prototype to market in just a year because of the ongoing innovation done behind the scenes. We’re excited to launch this boosted formula to Tide Original Liquid Detergent which will be available at the same price ensuring customers get the best product without added cost.”

Over time, Tide scientists have conducted tens of thousands of tests and wash simulations using sophisticated modeling technology to perfect this boosted formula. The innovation tested against a multitude of different stains, across both natural and synthetic fabrics, in varied water hardness levels, machine types, and wash temperatures to ensure a consistent clean that works for real households facing tough and every day stains - from football jerseys and thrifted clothing to coffee spills, sweat and dirt.

Why is the new Tide advanced formula more effective in stain removal?

The upgraded formula has been boosted with a 25% increase in cleaning surfactants to remove tough stains like grease, even in cold water, and 40% more non-ionic surfactants to tackle body soils. It was tested against 22 different stains across a wide range of fabrics, machines, and wash conditions to ensure superior performance.

What innovations led to advancements in whiteness?

Tide introduced an innovative soil release polymer technology designed to enhance stain removal and whiteness, especially on synthetic fabrics. This breakthrough helps prevent soils from re-depositing on clothes and enhances cleaning power, keeping whites brighter wash after wash.

How does the new Tide formula improve the battle against sweat and other odors?

By adding 40% more non-ionic surfactants, the formula more effectively removes body soils—the main source of malodors. Advanced perfume technology also helps capture and preserve the iconic Tide scent throughout the wash, leaving clothes fresher for longer.

How was Tide able to keep the price the same?

Tide leveraged its 20-year legacy of scientific innovation and large-scale production efficiencies to boost performance without increasing cost for the consumer, giving you more cleaning power for the same price.

Availability

The new formula for Tide Original Liquid Detergent will replace the current formula and will begin rolling out September 2025, available nationwide in-store and online. Pricing determined at the discretion of the retailer.

To learn more, please visit www.tide.com. Follow Tide on TikTok and Instagram (@TideLaundry) for cleaning tips, product updates, and stories from Tide’s innovation journey.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at https://www.pg.com/news.

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