About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Imagine That: Xfinity's New Brand Platform Electrifies Imagination, and Frankenstein, With Unmatched Connectivity and Entertainment

Xfinity’s New Brand Platform Asks Consumers to Imagine How the Smartest and Most Reliable WiFi, Mobile, Home Security and Entertainment Come Together and Unlock the Extraordinary

The Work Leverages Universal Pictures Iconic IP and Universal Parks Creative Team to Bring Humanity to The Classic Dr. Frankenstein and His Monster “Frank”

Comcast’s Xfinity has launched “Imagine That”, a lasting brand platform designed to spark curiosity and inspire possibilities. “Imagine That” invites consumers into a world where technology fades into the background, working so seamlessly that life feels simpler, safer, and more extraordinary. Only Xfinity turns imagination into reality with its powerful connectivity and entertainment ecosystem.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250929061132/en/

Xfinity electrifies Frank's humanity and creativity in newest brand platform.

Xfinity electrifies Frank's humanity and creativity in newest brand platform.

“Imagine That” kicks off nationwide with a two-minute short film that leverages the rich IP of Comcast NBCUniversal with Dr. Frankenstein and his iconic monster, Frankenstein, or “Frank”, putting a fresh take on the classic story. This time, they’re stepping into a world powered by Xfinity, where the smartest and fastest WiFi, mobile, and entertainment create magical experience that bring Frank humanity. It’s a simple metaphor for life being better when technology works on your behalf and brings everything together seamlessly.

To create the “Imagine That” short film, Comcast’s Xfinity tapped into the timeless world of Universal Monsters. In collaboration with Universal Pictures and the Universal Parks team, the production rebuilt the intricate medieval lab of Dr. Frankenstein, as seen in “Monsters Unchained: The Frankenstein Experiment” ride at Epic Universe’s Dark Universe. With the help of the parks’ masterful make-up and prosthetic artists, Frankenstein’s look was faithfully reinvented - from his unmistakable green complexion to the square head, neck bolts, and boots that have made him a cultural legend.

“At Xfinity, we’re not just imagining the future, we’re building it. From self-healing WiFi to mobile, home security, and entertainment, we’re delivering powerful experiences that work together in ways that make life simpler, safer, and a lot more fun,” said Jon Gieselman, Chief Growth Officer, Connectivity and Platforms, Comcast. “We believe our products should be intuitive, invisible, and inspiring, unlocking possibilities you didn’t even know you needed.”

“Imagine That” shows how Xfinity makes life easier by bringing everything together: fast, reliable WiFi, powerful mobile, and a seamless entertainment experience. It starts with Xfinity Internet, delivering whole-home WiFi with multi-gig speeds, ultra-low lag, and the ability to connect all your devices, from smart cameras to doorbells. Add Xfinity Mobile and enjoy speeds up to 1-gig at home and on the go with WiFi PowerBoost. At home, Xfinity’s Entertainment Experience puts everything in one place - live TV, 450+ streaming apps, and 200,000 movies, plus features like Enhanced 4K and Multiview for less searching and more time watching your favorite game, show or film.

The platform was developed in partnership with Goodby Silverstein & Partners (GS&P) and directed by Lance Acord of Park Pictures, with creative contributions from Universal’s creative partners.

“It’s remarkable when Frankenstein’s creation, who seems so far from human emotion, can suddenly embody it in such a magical way,” said Jeff Goodby, Co-Founder and Co-Chairman of GS&P. “This campaign perfectly reflects a brand that opens the door to extraordinary stories and gives people unmatched access to the world’s best entertainment and connectivity."

Stories under the “Imagine That” banner will continue to roll out this fall, into 2026, and beyond in partnership with Goodby Silverstein & Partners. Xfinity customers can find a behind the scenes video of the making of the short film and more on their Xfinity entertainment device by simply saying “Halloween” into their voice remote.

To learn more about Xfinity products, visit Xfinity.com.

About Comcast Corporation

Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company. From the connectivity and platforms we provide, to the content and experiences we create, our businesses reach hundreds of millions of customers, viewers, and guests worldwide. We deliver world-class broadband, wireless, and video through Xfinity, Comcast Business, and Sky; produce, distribute, and stream leading entertainment, sports, and news through brands including NBC, Telemundo, Universal, Peacock, and Sky; and bring incredible theme parks and attractions to life through Universal Destinations & Experiences. Visit www.comcastcorporation.com for more information.

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