About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Hot Wheels® Taps World Champion Quarterback Russell Wilson & Son Win Wilson for New Speed Snap™ Track System Campaign Launch

Father-Son Duo Stars in “Snap to Play” Campaign Celebrating Easier Assembly Allowing for Seamless, Independent Play

Mattel, Inc. (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, announced today that Hot Wheels®, the number one selling toy in the world*, is partnering with World Champion quarterback, philanthropist, and entrepreneur Russell Wilson and his five-year-old son, Win Wilson, for a campaign featuring the new Hot Wheels Speed Snap™ Track System.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250909447055/en/

Father-Son Duo Stars in “Snap to Play” Campaign Celebrating Easier Assembly Allowing for Seamless, Independent Play

Father-Son Duo Stars in “Snap to Play” Campaign Celebrating Easier Assembly Allowing for Seamless, Independent Play

The Hot Wheels Speed Snap Track System is the brand’s most significant track innovation since the brand's inception in 1968. Designed to transform the way kids build and play, the simple snap-together design enables kids as young as three to build tracks independently, meaning kids can get to playing faster and easier than ever before, while elevating the play experience and encouraging creativity.

“In football, every great play starts with the snap, and at home, it’s no different. One snap, and its game on with my kids,” said World Champion quarterback and father, Russell Wilson. “Being a dad is one of the greatest joys in life and I love watching my kids grow. I love how the Hot Wheels brand helps my kids build confidence and express their creativity with the new Speed Snap Track System. The track is designed to allow kids to set it up and clean it up all on their own, which is a win for parents too!”

“We are thrilled to partner with Russell and his son Win to bring the ‘snap’ to life and launch our biggest track upgrade in over 30 years,” said Ted Wu, Global Head of Vehicles and Building Sets. “As both a legendary quarterback and devoted dad, Russell was the perfect fit for this campaign. Just like in football, one snap is all it takes to set epic, high-speed action in motion, and the Hot Wheels Speed Snap Track System makes it faster, easier, and more fun than ever to kick off playtime.”

The full “Snap to Play” spot featuring Wilson and his son, Win, can be viewed on YouTube.com/Mattel. New tracks and playsets featuring the Hot Wheels Speed Snap Track System can be purchased online at Walmart, Target, and Amazon now, with additional products rolling out in stores across mass retailers in October. The initial product line includes the Triple Loop Speed Kit and Boosted Jump Speedway, which tap into kids’ imagination with customizable layouts, as well as Straight Track Packs for kids to connect their sets and take the fun to the next level. The Hot Wheels Speed Snap Track System starts at an SRP of $3.23** and features a wide variety of track sets and additional accessories to build and expand play. Mattel plans to expand the Hot Wheels Speed Snap Track offering even further in the years to come.

To continue the celebration of the new Hot Wheels Speed Snap Track System, Mattel produced an original content series where kids’ challenge creativity, experimentation and competition collide. Track Creator Showdown debuted on the Hot Wheels YouTube channel on Sept. 5, and new episodes will be released weekly on Fridays. Armed with the new Hot Wheels Speed Snap tracks and playsets, and a variety of household materials, the contestants must overcome creative challenges and time constraints to be the first team to complete the goal. Along the way, Track Creator Showdown harnesses kids' love of play to encourage problem-solving, teamwork, and limitless imagination, making it a fun, fast adventure kids can replicate at home. Fans can check out the new series at YouTube.com/HotWheels.

For the latest information and to explore the future of track play, please visit hotwheels.com.

*Per Circana, The Hot Wheels die-cast car is the #1 selling toy in the world

Source: Circana, LLC, Retail Tracking Service, G10 (US,CA,BR,SP,IT,GE,UK,FR,AU,MX), Total Toys, Projected USD, JAN – DEC 2024

**Current SRP; prices may vary

About Mattel

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, Polly Pocket®, and Barney®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com.

About Russell Wilson

Russell Wilson is a World Champion quarterback and one of his generation’s most influential athletes. Currently, Wilson is entering his 14th NFL season, as one of the first black quarterbacks to start for the New York Giants. A 10-time Pro Bowler currently ranked fifth all-time in career passer rating, and with over 121 career wins, establishing his place as one of the league’s premier players and champions. Off the field, Wilson’s commitment to philanthropic work led him to establishing the Why Not You Foundation, a non-profit organization dedicated to motivating and empowering today’s youth. In recognition of his philanthropic impact, Wilson earned the 2020 NFL Walter Payton Man of the Year Award and the 2022 Bart Starr Award. Alongside his wife, he has co-founded clothing brands Good Man Brand and The House of LR&C, and formed television and digital production company, Why Not You Productions. He is the proud husband to Ciara and father to their children Future, Sienna, Win, and Amora.

MAT - W

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