How one company is working with PGA TOUR Pros like Peter Malnati to inspire communities to Be Bright

October 31, 2024 at 17:19 PM EDT

(BPT) - Murals aren't just large-scale works of art - though they function all on their own to beautify public spaces. They also serve as powerful platforms for cultural expression and highlight the vibrancy of their communities. According to research from nonprofit Americans for the Arts, art in public spaces (like murals) can positively impact a community's economic growth and stability, attachment and cultural identity, social cohesion and cultural understanding, and public health and belonging. A new mural recently revealed in Knoxville, Tennessee, aims to do just that.

Valspar - a leading manufacturer of paint and coatings - understands how murals transform ordinary walls into compelling works of art, fostering a sense of community pride, unity and connection. That's why the brand launched the 'Be Bright by Valspar' mural initiative in 2021, which sponsors large-scale murals in communities across the country, some chosen by PGA TOUR Pro golfers. The new mural in Knoxville was chosen by 2024 Valspar Championship winner Peter Malnati and is meant to emphasize how the community is 'better together.'

The power of color and community

During the pandemic, just before the 2021 PGA TOUR's Valspar Championship in Tampa Bay, Florida, Valspar saw the need to foster optimism, human connection and a spirit of togetherness within local communities. In response to this need, the company developed the Be Bright by Valspar initiative. Each year, Valspar works with local artists to complete two murals: the first in Tampa Bay and the second later in the year in a city of the tournament winner's choosing. All Be Bright murals are painted using Valspar Defense and Duramax exterior fade-resistant paints to ensure each mural can inspire communities for years to come.

Transforming communities one mural at a time

Valspar donated the first Be Bright mural in 2021 after the company asked the Tampa Bay community where it would love to see a dose of joy, positivity and renewal. The selection committee chose the North Greenwood Recreation Center in Clearwater, Florida, which provides after-school care and activities for children in the Clearwater area. Valspar teamed up with local artist Zulu Painter to create a vivid mural depicting the joy of hugs, smiles and fun the world was missing during the pandemic.

Later that year, the company worked with PGA TOUR Pro Brandt Snedeker to choose the next Be Bright mural location. Brandt and his wife, Mandy, chose a location with personal meaning, an after-school center where they both volunteer in their Tennessee hometown. Freelance illustrator and muralist Alexandria Hall used stunning colors to express the joy and enthusiasm of the children the center serves.

Since 2021, Be Bright by Valspar has completed five additional murals: three in Tampa Bay at Tampa General Hospital, St. Pete/Clearwater Airport and ZooTampa at Lowry Park and two other murals in Ruston, Louisiana, and Edmond, Oklahoma, in partnership with Valspar Championship winners Sam Burns and Taylor Moore, respectively.

The eighth mural was revealed Oct. 31 in Knoxville in partnership with this year's Valspar Championship winner Peter Malnati. Designed and created by artist KaDavien Baylor, the colorful mural design nods to what the state is known for, such as the Great Smoky Mountains, musical notes and the Tennessee River, as well as personal touches, including Malnati lifting his son in the air after winning the Valspar Championship.

Valspar believes that paint can inspire more than home projects; it can inspire everyone to be the brightness that the world needs. To learn more about the Be Bright initiative, visit Valspar.com/en/BeBright.

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How one company is working with PGA TOUR Pros like Peter Malnati to inspire communities to Be Bright

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