Expert tips for small business success in the AI era

May 15, 2025 at 16:01 PM EDT

(BPT) - Did you know small businesses comprise 99.9% of all businesses nationwide? Today's small businesses are entering a new era, with smart, accessible technology helping to level the playing field, making it easier than ever to compete, grow and thrive. From AI-powered PCs and generative AI tools like ChatGPT and Gemini, to intuitive platforms like Canva, Square, Shopify, Mailchimp and QuickBooks Online, there's technology available to support almost any business need today - no IT team required.

The result? Modern technology is opening doors to give small business owners powerful, affordable resources right at their fingertips. Technology helps entrepreneurs and small businesses automate everyday tasks, tackle challenges, streamline operations and scale smarter - proving that small really can be mighty.

This Small Business Month, business owners can celebrate the entrepreneurial spirit fueling economic growth and vibrant communities. Whether you're just starting out or looking to take your business to the next level, here are practical insights to help your business thrive in today's digital-first world.

Accessible resources drive impact

It's vital to recognize that any size business needs to optimize today's technological advances. In its third annual global CIO report, Lenovo found a whopping 96% of chief information officers expect to increase AI investments over the coming year. Additionally, 81% of CIOs say they're leveraging third-party AI tools or deploying a mix of third-party and proprietary AI. Notably, 39% of CIOs are already seeing a positive return on their organization's investment in AI.

Are most small businesses embracing new technologies? The U.S. Chamber of Commerce and Teneo found that almost all small businesses (98%) are using AI-enabled tools and more than half (51%) use financial management tools like Intuit QuickBooks. In addition, nearly half of small businesses (47%) use four or more technology platforms and 40% use GenAI tools like chatbots and AI-powered image creation. In other words, adoption of new technologies is widespread, highlighting their importance in today's business environment.

To get started, begin by identifying one key area of your business that could benefit from automation - whether it's managing finances, improving customer service or streamlining marketing. From there, explore budget-friendly tools tailored to your business goals and tap into resources like mentorship programs and funding opportunities that can help you make informed decisions and implement tech with confidence. With the right support, small, strategic changes can unlock major efficiencies, setting the stage for long-term growth.

From underdog to top dog: Harness AI for big wins

AI isn't just for large enterprises; in fact, Vena FP&A reports that 80% of staff who use AI and automation tools say they have become more productive. Interestingly, less experienced workers experienced a 35% productivity jump, proving AI can make a positive impact for organizations and individuals, regardless of skill level.

A McKinsey report from March 2025 found 21% of organizations using generative AI say their businesses have fundamentally redesigned at least some of their workflows, resulting in cost savings. Lenovo's global 2025 CIO Playbook reports that AI spending expectations by IT decision-makers will nearly triple in 2025 compared with last year. The bottom line: Nearly half of organizations (42%) believe AI-powered devices boost employee productivity and experience. That's why an overwhelming 90% are piloting, planning or exploring AI-powered PC rollouts in the mid-to-long term.

The takeaway for small business owners? You don't need to overhaul everything, but focusing on one area of your business to leverage AI can drive meaningful results.

Resources to help businesses grow

When seeking resources to optimize technology for your business, start by identifying top technology priorities. Key places to start include improving cybersecurity, using project management tools to streamline workflows and automating tasks like email marketing and inventory management. You can find information and resources on the U.S. Small Business Administration website.

In addition, programs like Lenovo's Evolve Small are dedicated to championing North American small businesses. This year, Evolve Small is introducing the AI Grant, designed to demystify AI for small businesses and help integrate AI into their everyday operations. The grant, which will be awarded to eligible businesses, includes $25K in grant funding, a comprehensive, customized Lenovo technology package valued at $10K, AI training, plus access to mentorship, mental health and leadership coaching and community support.

There are also free resources available for any small business to leverage through the Lenovo Pro Community site, such as on-demand workshops and courses on AI PCs, informational guides on building your tech stack, data security, emotional intelligence and more.

By investing in key resources and embracing AI, Lenovo aims to empower small businesses to compete effectively with larger companies, ensuring they remain the beating heart of local communities.

Small biz, big impact

Small businesses are crucial to local economies, serving as cultural cornerstones by creating jobs and fostering innovation. In today's AI-driven landscape, technology isn't a luxury, it's a lifeline. When harnessed thoughtfully, even the leanest operations can unlock smarter workflows, sharper marketing and stronger customer relationships.

Fortunately, adopting newer and better technology does not have to break the bank or be overly complicated. The key is finding what suits your unique business needs and budget. With the right tools, support and mindset, small business owners can compete at a higher level than ever before - and win. Whether you're looking to simplify operations, better connect with customers or scale sustainably, now's the time to act.

Ready to embrace technology and bring your business to the next level? Explore resources, get inspired by real small business success stories and discover how the Evolve Small program is helping small businesses across the country thrive at Lenovo.com/EvolveSmall.

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Expert tips for small business success in the AI era

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