Introducing Clean Feels Good
By:
Brandpoint
May 20, 2025 at 09:01 AM EDT
(BPT) - People are often searching for ways to feel good and overlook one of the simplest emotional sparks … the feeling of clean. With Clorox, clean is joy, pride, an oasis, a jolt of energy, unrivaled confidence - it's a feeling. Clean feels good.
In fact, according to an online survey from Clorox, one in five Americans (21%) said they clean all the time to improve their mood*. But can clean feel as good as other popular ways to treat yourself, like playing with puppies or indulging in a latte? Clorox put cleaning to the test through groundbreaking neurotechnology research and a national survey to uncover whether cleaning can feel as good as other mood-boosting activities.
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