About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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New data reveals what consumers are sipping in 2025 (and why!)

(BPT) - What are you sipping these days? Americans today have endless options when it comes to beverages. Whether you prefer caffeinated or decaf, sugar or no sugar, bubbly or still, what's in your cup says more about you than you might think.

To better understand the latest trends and generational dynamics driving America's beverage choices, Keurig Dr Pepper released its first ever State of Beverages 2025 Trend Report, which dives into why people drink what they do, drawing primarily from national surveys and KDP's proprietary data. The results reveal that what people drink says a lot about what's important to them.

"Today's consumers don't drink just to hydrate - they drink to energize, indulge, connect, feel comforted, express themselves and more," said Tim Cofer, CEO of Keurig Dr Pepper. "Whether they're seeking well-being or a nostalgic favorite, we found that people's beverage preferences are deeply personal."

Here are some highlights showing what beverage preferences reveal about American life in 2025.

Give up coffee? Never. More than half of Americans (62%) say, "My day doesn't start until I've had a cup of coffee," making it a non-negotiable ritual. In fact, 59% say they'd rather skip breakfast than miss their caffeine fix - and nearly 3 in 4 adults 21 and up (73%) confirm they'd rather give up all alcohol at night than skip their morning coffee or caffeine.

Ahhh. Carbonated soft drinks hit the spot. Are carbonated soft drinks really more refreshing than other beverages? Almost 6 in 10 (58%) say yes, with 53% enjoying their taste more than any other drink - which may be why they're the top beverage people choose as a treat.

Group of friends enjoy pizza and soft drinks

Gen Z is adventurous. The survey found 72% of Gen Z (compared to only 16% of Boomers) try new beverages monthly, with 75% of them customizing their beverages, and more than half choosing beverages to "stand out."

Two young women drinking soft drinks from cups with straws.

Why try something new? To entice Americans to sample an unfamiliar beverage, offer them novelty. Nearly 6 in 10 Americans (59%) rate "new flavors" as the overwhelming winning attribute that motivates them to try a new beverage, versus 29% going for low- or zero-sugar options and 28% being attracted by physical health benefits.

Elevate your sips. Almost half of consumers (46%) are drawn to premiumization, and they're willing to pay more for beverages they consider premium - which they associate with better quality, better ingredients and attractive packaging.

Wellness wins. An overwhelming majority of Americans (82%) say drinking their favorite beverages helps restore their mental health, and 66% seek beverages that improve their physical health. Choosing healthier options also means less alcohol, with 58% of consumers (especially Gen Z) now preferring non-alcoholic beverages when hanging out with friends.

Woman and man drinking from water bottles

"Americans, led by younger consumers, are seeking more personalization, greater variety and better-for-you options to quench their thirst," added Cofer. "Today's consumers seek more intentional, flavor-rich beverage experiences - acknowledging they look for beverages to meet physical and mental well-being while also not wanting to sacrifice taste for function."

Want to discover more about today's beverage trends? You can read the full report here.

Methodology: The State of Beverages 2025 Trend report was derived from a variety of quantitative and qualitative data sources, including national surveys from Harris Poll, Ipsos and Morning Consult, and KDP's own proprietary data. The Harris Poll, on behalf of KDP, conducted an online survey among 4,031 U.S. adults 18 and up who consume beverages. The survey was conducted from March 11 to March 19, 2025. For a more detailed methodology, please see the full report.

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