About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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44% of Americans say pumpkin spice now costs more — but they’re still buying: New study

(BPT) - Pumpkin season is here and some are asking for a price check: 44% of Americans say tariffs and inflation are making pumpkin-flavored items cost more and the "pumpkin spice tax" or the premium price on seasonal items is real (39%), according to new Empower research. Still, more than half (54%) say they look forward to purchasing these specialties every season (62% younger generations). Millennials spend the most, averaging around $64 per month on pumpkin spice-flavored products during the fall, more than five times what Boomers spend at $12.

Pumpkin spice prices are on the rise

A third of Americans admit they're willing to pay more for pumpkin spice-flavored versions of everyday products, and the appetite is even bigger among younger generations: 41% of Millennials and 39% of Gen Z say the seasonal spin is worth the splurge. In fact, nearly half of consumers say pumpkin spice gives products a more premium or exclusive vibe.

While Americans say they spend $32 per month on pumpkin spice-flavored items during the fall, the spending habits vary by generation:

  • Gen Z: $45
  • Millennials: $64
  • Gen X: $29
  • Boomers: $12

Why pumpkin spice is still brewing big

For some, pumpkin spice goes beyond flavor: 54% of Americans say buying these products is something they look forward to every fall. Close to half (47%) actively purchase pumpkin spice goods during the season, and among younger consumers, that jumps to 53%.

The excitement kicks off earlier and earlier, as 1 in 3 Americans (34%) say they start buying as soon as pumpkin spice products hit the shelves, often before the official end of the summer season. For Gen Z and Millennials, that number spikes to 45%. The pumpkin effect can be a differentiator: more than a third (35%) say they're loyal to certain brands specifically because of their pumpkin spice offerings.

Still, not everyone is paying extra for pumpkin: 56% say they avoid seasonal markups, and 58% stick to a budget to avoid spending extra on seasonal flavors. Yet 48% of Gen Z admit they spend more on food and drinks in the fall because of pumpkin spice promotions (34% overall).

What's getting the pumpkin treatment?

Americans are purchasing pumpkin products across a wide range of categories:

  • Baked goods - 40%
  • Coffee/beverages - 39%
  • Candies/snacks - 26%
  • Ice cream/dairy products - 24%
  • Accessories/decor - 23%
  • Breakfast foods - 22%
  • Personal care items - 16%

Younger generations in particular can't get enough of their seasonal coffee: 51% of Gen Z and 47% of Millennials are sipping on pumpkin spice-flavored coffee. When it comes to motivation, 37% of Americans say they simply love the taste. Another 24% say the limited-time nature of pumpkin spice makes them more likely to buy.

Visit The Currency™ to read Empower's full research report, "The Pumpkin Premium."

Methodology:

Empower's "The Pumpkin Premium" study is based on online survey responses from 2,200 Americans ages 18+ from Aug. 9-11, 2025. The survey is weighted to be nationally representative of U.S. adults.

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