About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Intent Data Show Increased Interest in 'Online Video' Among Both Brands And Agencies: Bombora Company Surge(R), Merkle

“Online video platform” is experiencing a dramatic rise in interest among brands and agencies, according to intent data measured by Bombora Company Surge(R)

The pandemic amplified video consumption habits for the foreseeable future, so brands and agencies will want to get on the same page with regard to 'video optimization' and 'video transcoding.'”
— Merkle B2B CEO Michael McLaren
NEW YORK, NY, UNITED STATES, June 30, 2021 /EINPresswire.com/ -- The continuing rise of video means it is no longer considered just one piece of the overall marketing campaign. It has the power to connect audiences like nothing else can. Within the larger trend of viewer migration toward digital video, companies that aren’t already creating video are likely to fall behind. Digital video can take multiple forms to serve marketers’ wide-ranging needs.

As a result, “online video platform” was up again this week among both marketers and agencies, as measured by Bombora Company Surge. The pandemic amplified video consumption habits for the foreseeable future, so brands and agencies will want to get on the same page with regards to “video optimization” and “video transcoding” to ensure they’re making the most out of their investments – especially with the promise of improved performance and monetization resulting from 5G on the horizon.

Another area where intent data shows brands and agencies to be at odds is around “lead routing” and “lead nurturing.” Both appear to be growing areas of interest among brands in recent weeks. On average, nurtured leads make 47% larger purchases than non-nurtured leads, which makes the case for aligning more closely with your organization’s sales function to ensure that leads are being converted into customers. In the B2B space, marketers focused on nurturing high-quality leads will need to embrace increasingly sophisticated marketing automation tools to ensure leads are being engaged throughout the entire buying process.

The consensus among marketers is that creating content is the most challenging part — however, it’s fundamental for increasing customer loyalty. This is where agencies can help companies stick out amid a sea of sameness. To ensure that content is not only meaningful but beneficial, it must be tailored to the needs and preferences of today’s B2B buyers. And most B2B buyers prefer video over static content.

-- Written by Michael McLaren, CEO, Merkle B2B

This column appeared first in MediaPost:
https://www.mediapost.com/publications/article/364600/intent-data-show-increased-interest-in-online-vid.html

Bill Brazell
WIT Strategy
+1 917-445-7316
email us here

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