About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Editorial

Patrick McLaughlin

Serena Aburahma

Advertising and Sponsorship Sales

Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

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Breaking Media Using Intent Data to Inform Content Marketing Programs

Bombora Company Surge® data enhances publisher’s niche expertise and enriches first-party data

Bombora’s data complements our niche expertise and first-party data, enabling us to learn, for example, what other interests our readers have. So we can offer our ad partners well-targeted programs.”
— Breaking Media CEO John Lerner
NEW YORK, NY, UNITED STATES, July 2, 2021 /EINPresswire.com/ -- Brands and agencies using sponsored content to reach lawyers, health care professionals, finance, defense and government decision-makers, and other affluent business communities can do so more effectively, thanks to a unique program Breaking Media and Bombora announced today.

Breaking Media — publisher of Above the Law, Breaking Defense, MedCity News, Dealbreaker, Fashionista and other premium trade publications — is gaining new insights into its readership, including which breaking news and features visitors from various companies are reading, and for how long, through the use of Bombora’s Company Surge® data. Breaking Media can now also show advertisers, after a campaign, how many of the business buyers were actually reached — and how many of them engaged with that advertiser’s content.

“We’re using Bombora’s intent data to develop unique content marketing programs,” said Breaking Media CEO John Lerner. “Bombora’s data complements our niche expertise and first-party data, enabling us to learn, for example, what other interests our readers have. So we can offer our advertising partners programs that we know will reach their target audiences. On higher-end campaigns, we’ll be able to confirm, afterward, that we’ve done so.”

B2B purchase intent data has emerged as a critical tool to increase business performance. Bombora’s Company Surge® Analytics helps marketing and sales leaders use intent data to learn which businesses are researching the products or services that they and their competitors sell.

“John Lerner and his team at Breaking Media are leading the way,” said Bombora CEO Erik Matlick. “Using intent data to better understand audience interest and to better serve both those readers as well as advertisers, brings greater relevance and business results.”

This story appeared first in MediaPost:
https://www.mediapost.com/publications/article/364759/hell-bent-on-intent-b2b-publisher-deploys-outside.html

About Breaking Media

Breaking Media is a network of websites, e-newsletters, events and social media channels for influential, affluent business communities. This site aims to answer any questions you might have about the company or our brands—Above the Law, Dealbreaker, Fashionista, MedCity News, Breaking Defense, Breaking Energy, and Breaking Gov—and the ways we can help you connect with the communities around these brands. It's also a place where we share some thoughts on the rapidly changing media and marketing landscape. Visit us at https://breakingmedia.com.

About Bombora
Bombora is the leading provider of Intent data solutions for B2B marketers. Bombora’s data aligns marketing and sales teams, enabling them to base their actions on the knowledge of what companies are in market for which products. The source of this data is the first co-operative of premium B2B media companies. Members contribute content consumption and behavioral data about their audiences. In turn, they can better understand their audiences, serve advertisers and monetize their inventory. Learn more about Bombora at bombora.com.

Bill Brazell
WIT Strategy
+1 917-445-7316
email us here

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