About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Jeffrey Mcelhaugh Discusses How Live-streaming Can Boost Social Media Marketing Success

Jeffrey Mcelhaugh is an account executive with extensive experience in digital marketing and sales.

Jeffrey Mcelhaugh is an account executive with extensive experience in digital marketing and sales.

Jeffrey Mcelhaugh recently discussed how live-streaming can boost social media marketing success.

You've probably noticed that social media becomes more popular every day. It's constantly taking new forms, and content is constantly advancing”
— Jeffrey Mcelhaugh
SOUTHAMPTON TOWNSHIP, , PA, USA, July 2, 2021 /EINPresswire.com/ -- Digitalization is happening faster than it ever has before, and if your company is not on board, it could fall behind. Jeffrey Mcelhaugh is an account executive with extensive experience in digital marketing and sales. He recently discussed how live-streaming can boost your social media marketing success, and ultimately, your sales.

"You've probably noticed that social media becomes more popular every day. It's constantly taking new forms, and content is constantly advancing," Jeffrey Mcelhaugh said. "One of the hottest parts of social media right now is live-streaming, and it's a tool you can use to drastically expand your reach."

YouTube, launched in 2005, was one of the first programs to make video streaming popular. This online outlet put videos of all types at the fingertips of users, and this started a massive increase in the demand for this type of media. Fast-forward roughly 15 years, and users want more. They want to see content that is created live right at the moment they're watching it.

"A mind-blowing 1.1 billion hours of videos are watched online every day," Jeffrey Mcelhaugh said. "Individuals are watching these videos on Instagram, Facebook, YouTube, and more. If your company is not using these outlets to post live streams, you could be missing out on access to thousands or even millions of potential customers."

Jeffrey Mcelhaugh explained that the attention spans of social media users are extremely short. Live streams offer a way to lure these viewers in with quality, entertaining content. A captivating live stream can lure in potential customers more quickly and easily than a single photo or text.

"Other major advantages of live-streaming include that it is incredibly affordable and easy to do," Mcelhaugh said. "All you need is a smartphone, tablet, or computer. More advanced content creators may desire visual and sound equipment, but you don't even need this to get started."

Mcelhaugh explained that live-streaming can help you build brand authority without a major marketing investment. You can start creating live streams for free to see if your consumer base enjoys them before you invest anything on more expensive streaming equipment. Facebook Live and Instagram Live are easy, free places to get started.

"There's no reason not to incorporate live-streaming into your marketing plan," Jeffrey Mcelhaugh concluded. "Facebook Live alone boasts 1.71 billion monthly active users. Using this affordable and effective marketing outlet is a win-win for your brand and your interested audience."

Caroline Hunter
Web Presence, LLC
email us here

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