About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Patrick McLaughlin

Serena Aburahma

Advertising and Sponsorship Sales

Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

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Adani Airports offer Programmatic enabled Digital OOH Media with Lemma

Adani Airports offer Programmatic enabled Digital OOH Media with Lemma.

The programmatic roll-out is implemented across all airports within the Adani airports portfolio with Lemma as the technology partner.

MAHARASHTRA, INDIA, June 2, 2022 /EINPresswire.com/ -- Adani airports, the aviation business incubated under Adani Enterprises Ltd, a leader in the integrated infrastructure and transportation businesses offers programmatic advertising enabled digital OOH media across its portfolio of airports in India. With the goal of modernizing India’s leading airports with the latest infrastructure and technology, the adoption of programmatic advertising is a revolutionary step in the airport ecosystem.

With eight airports in its management and development portfolio, AAHL is now India's largest airport infrastructure company, accounting for 25% of airport footfall, giving brands and marketers the opportunity to connect with diverse audience segments through the programmatic channel.

The current portfolio includes Ahmedabad, Lucknow, Mangaluru, Jaipur, Guwahati, and Thiruvananthapuram and Concession Agreement (CA) for the three airports i.e., Sardar Vallabhbhai Patel International Airport (Ahmedabad), Chaudhary Charan Singh International Airport (Lucknow) & Mangaluru International Airport (Mangaluru). The programmatic connect for all the listed Adani airports is powered by Lemma, a leading platform in providing advanced end-to-end programmatic DOOH solutions globally.

Programmatic digital out-of-home DOOH (pDOOH) has become more relevant now than ever in the new normal, and it will be a crucial component for advertising and marketing activities in 2022 and beyond. Going forward, the integration of DOOH in omnichannel media plans and 360-degree campaigns will form the foundation for its growth.

Enabling Programmatic ad serving at Adani airports via Lemma would enhance the screens to render dynamic ads, practice audience buying, contextual and real-time ad execution mapped to variables and real-time triggers, the opportunity to adapt campaign budgets and optimize screens individually, and lastly, the ability to measure the campaign and ad impact, remotely.

Shashi Sinha, Chief Business Officer - Media and Advertising at Adani Airports says – “We believe that Digital is the future and enabling our Airport Media for Programmatic advertising is a step towards becoming an omnichannel media destination.”

Mayuresh Phadke, Co-Founder of Lemma says – “Lemma is thrilled to onboard Adani Airports, to the growing number of Programmatically enabled DOOH screens managed by us. This media provides Programmatic advertisers additional reach to premium audiences across India.”

Mayuresh
Lemma
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