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About Cabling Installation & Maintenance:

Bringing practical business and technical intelligence to today's structured cabling professionals.

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on:

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

The Gen Z Perspective: How famous faces are changing the investment game

The Gen Z Perspective: How famous faces are changing the investment game

How celebrities are building wealth and awareness through investing and venture capital

Sure, we can all name some iconic brand deals  — Michael Jordan and Nike, Charli D’Amelio and Dunkin’, Jeremy Allen White and Calvin Klein — the list goes on. But today, we’re living in a world where celebrity endorsements don’t just come in the form of a clothing line or a specialty drink. Increasingly, it comes with equity.

Whether it’s Serena Williams launching a venture capital fund aimed at representing women and underrepresented groups or Robert Downey Jr. founding his investment fund focused on backing sustainable technologies, investing is becoming a new status symbol for celebrities.

But it isn’t just about status — it’s about influence and aligning with values. And now more than ever, next-gen investors are paying attention to this behavior.

The real value isn’t simply in promoting a product once — it’s in owning a piece of it to help shape the next wave of investors. This initiative is more critical than ever in bringing visibility to companies that might’ve otherwise flown under the radar.

And it’s not just about tech unicorns or startup hype. They’re investing in sectors that reflect what they care about: mental health, wellness, sustainability and financial access. 

Gwyneth Paltrow backing a therapy startup. Jay-Z betting early on Uber. Gabrielle Union and Dwyane Wade co-founding Proudly, an inclusive baby care brand created for children of color. These celebrities aren’t just investing for profit — they’re putting their money behind what matters to them. And when they do, their followers take notice. And I bet my bottom dollar that it will spark some curiosity.

For Millennial and Gen Z investors who are incorporating sustainability, equity and real impact into their investment decisions, this side of celebrities resonates differently with us. Bringing attention to the world of impact investing to a broader audience through people with significant influence makes this process feel less gatekept.

It’s a signal to Millennials and Gen Z that investing isn’t just for suits on Wall Street anymore. It’s storytelling.

In addition to chasing returns, investing is becoming increasingly about what you stand for. And with the rise of celebrity investors, it’s also becoming more about who you’re standing with.

See you next week, 

Maddy Forlenza

More of The Gen Z Perspective: Young investors are demanding real ESG accountability

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