About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Patrick McLaughlin

Serena Aburahma

Advertising and Sponsorship Sales

Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

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The Rise of Social Seltzers and Functional Drinks: What’s Next for the Non-Alcoholic Boom?

VIVAZEN emerges as a Feel Great™ favorite in the sober-curious movement, offering a buzz-free social alternative

PHOENIX, AZ, April 03, 2025 (EZ Newswire) -- With the rise of functional beverages, social seltzers, and non-alcoholic rituals like Dry January and Sober October, a growing wave of consumers are rethinking how—and why—they unwind. Riding this cultural shift is VIVAZEN, a social drink made from plant-based ingredients that help people relax, Feel Great™, and stay in control—no booze required.

According to a recent NCSolutions survey, 41% of Americans are actively trying to drink less alcohol, and 75% have tried or are interested in trying non-alcoholic alternatives. The study also reveals that consumers are looking beyond just abstaining—they’re actively seeking functional benefits like stress relief, energy, and mood support. That’s exactly where VIVAZEN fits in.

“We’re seeing more and more consumers trading alcohol not just for what they want to avoid—but for how they want to feel,” said Natalie Gershon, chief marketing officer at VIVAZEN. “Our community tells us they love that VIVAZEN helps them relax, connect, and unwind—without sacrificing clarity, sleep, or productivity the next day.”

Made with a proprietary blend of functional botanicals, VIVAZEN is designed to:

  • Support relaxation and mood
  • Provide a clean, functional Feel Great™ effect
  • Fit seamlessly into any social setting—from bars to backyard hangs

Customers echo this sentiment in product reviews and social content, calling VIVAZEN their “go-to drink for winding down after work” and “a must-have for social settings without the pressure to drink.”

As alcohol alternatives continue to evolve beyond sugary mocktails and sparkling waters, VIVAZEN stands out with a purpose-built, plant-powered formula that’s resonating with sober-curious consumers, wellness-minded Millennials, and Gen Z trendsetters seeking more mindful ways to unwind.

VIVAZEN is available in ready-to-drink Alcohol Alternative™ seltzers, botanical gummies, and concentrated wellness shots, available at www.feelgreatbotanics.com and select retail locations nationwide.

Disclaimer: VIVAZEN products are not intended to diagnose, treat, cure or prevent any disease and these statements have not been evaluated by the FDA.

About VIVAZEN

VIVAZEN fuels Everyday Heroes™ with the power of plants. For over a decade, we've delivered trusted, high-quality botanical supplements that help people power through, focus up, chill out, and boost their mood—without compromise. Rooted in centuries of herbal wisdom and backed by modern innovation, VIVAZEN is a functional, feel-good alternative for those who want to live—and feel—on their own terms. Join the millions who trust VIVAZEN to Feel Great™, naturally and visit https://feelgreatbotanics.com.

Media Contact

Natalie Gershon
+1 866-848-2936
press@vivazen.com


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SOURCE: VIVAZEN

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