About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Patrick McLaughlin

Serena Aburahma

Advertising and Sponsorship Sales

Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

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ExtPath LLC Releases AI-Focused Marketing Guide for Asphalt Paving Contractors

Sheridan, WY - ExtPath LLC has recently released a new publication, "The Ultimate Guide to Leads, Conversion, Authority, and Trust in the Age of AI," a comprehensive resource for asphalt paving contractors seeking to enhance their customer acquisition strategies. The guide focuses on how artificial intelligence is reshaping lead generation and customer interactions, offering contractors the tools they need to succeed in an increasingly digital marketplace.

As technology continues to evolve, many industries are seeing shifts in how businesses connect with customers. For asphalt paving contractors, staying competitive means adapting to these changes, particularly in digital marketing. The new guide by ExtPath LLC helps contractors navigate this transformation by providing practical insights into using AI-driven tools to increase leads, build trust, and convert prospects into long-term clients.

The publication highlights how AI influences consumer behavior and emphasizes the importance of adapting asphalt paving contractor marketing strategies to meet changing expectations. Contractors can use the guide to learn how to make their content discoverable by AI systems, optimize their online presence with relevant keywords, and establish authority in their local markets. In addition to discussing long-tail keywords and lead conversion, the guide also explores how contractors can build lasting trust with potential customers through transparent digital practices.

This release marks a key milestone for ExtPath LLC as it continues to invest in content development and thought leadership for niche industries. The company aims to provide valuable resources to help businesses within the asphalt sector leverage new technologies for sustainable growth and development.

In the face of shrinking attention spans and increasing customer expectations, contractors must adapt to the changing landscape of customer acquisition. The guide provides actionable strategies for contractors to effectively position their businesses without relying on outdated marketing tactics. It encourages a shift toward smarter, data-driven approaches that align with the digital-first behaviors of today’s consumers.

By releasing this publication, ExtPath LLC reaffirms its commitment to providing timely and relevant resources for businesses seeking to stay ahead of technological advancements. The guide is available for download on the company’s website and provides readers with the knowledge to navigate the complexities of modern marketing for paving contractors, driving long-term success.

About ExtPath LLC:

ExtPath LLC helps paving and concrete contractors stand out in their markets through innovative digital marketing strategies. With over 15 years of experience as a digital marketer, the company is dedicated to understanding clients’ challenges to offer tailored solutions that help them achieve their business goals.

Media Contact

Name
ExtPath LLC
Contact name
Cary Duke
Contact phone
(513) 400-5615‬
Contact address
1309 Coffeen Avenue STE 1200
City
Sheridan
State
Wyoming
Country
USA
Url
https://extpathllc.com/

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