About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

Contact Cabling Installation & Maintenance

Editorial

Patrick McLaughlin

Serena Aburahma

Advertising and Sponsorship Sales

Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

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Law Firm Accelerator Podcast with Viktoria Altman Interviews Steve Fretzin of Fretzin, Inc., a Legal Business Development Professional in Illinois

The Law Firm Accelerator Podcast, hosted by Viktoria Altman, continues its mission to empower legal professionals with strategies to grow their practices. In this episode, Viktoria sits down with Steve Fretzin, the founder of Fretzin, Inc., a business development coaching firm that focuses on helping attorneys take their practices to the next level. This engaging conversation unpacks Steve’s proprietary “Sales-Free Selling” method and how attorneys can thrive in business development without ever feeling like they’re selling. For more insight into legal marketing and SEO, visit BSPE Legal Marketing.

Meet Steve Fretzin

 

Although not a lawyer himself, Steve Fretzin has become one of the most respected figures in legal business development. As the founder of Fretzin, Inc., he has spent nearly two decades coaching lawyers on how to grow their practices efficiently and authentically. Steve is the author of multiple books, including Sales-Free Selling, and is a frequent speaker at bar associations and legal conferences across the country. His unique coaching model eliminates traditional sales pressure and instead emphasizes relationship-building and consultative approaches tailored to the legal profession.

 

Episode Insights

 

In this episode, Steve Fretzin provides powerful, actionable advice for lawyers who struggle with business development. Topics covered include:

 

  • Sales-Free Selling Methodology: Steve breaks down his proven approach to helping attorneys grow their practices without using pushy or aggressive tactics.
  • Mindset Shifts for Lawyers: He explains how shifting from a “closer” mentality to one of serving and educating can transform a lawyer’s ability to bring in new business.
  • Strategic Time Management: Steve highlights the importance of time-blocking and intentional calendar management to ensure consistent business development activity.
  • Qualifying Prospects: He offers frameworks for understanding who to invest time in and how to gently guide potential clients through the decision-making process.
  • Common Pitfalls: Steve candidly addresses the mistakes most lawyers make when trying to market themselves and how to avoid them.

 

Tune In Now

 

To hear the full conversation with Steve Fretzin and gain insights into growing a law firm without becoming a salesperson, tune in to the latest episode of the Law Firm Accelerator Podcast. Available now on Apple Podcasts, Spotify, and all major podcast platforms.

 

Email: viktoria@bspelegalmarketing.com

 

 

Media Contact

Name
BSPE Legal Marketing
Contact name
Viktoria Altman
Contact phone
(312) 820-3772
Contact address
875 N Michigan Ave
City
Chicago
State
Illinois
Zip
60610
Country
United States
Url
https://bsplegalmarketing.com/law-firm-marketing-seo-chicago-il/

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