Losing Sales Without Knowing It? ConversionGuard Catches What's Costing Businesses

September 11, 2025 at 14:10 PM EDT

BadTesting® Launches Flagship Digital Assurance Solution to Protect Revenue, Reputation, and Customer Relationships.

In today’s fast-paced digital landscape, even small website or app issues can quietly sabotage customer experience and derail sales. That’s why BadTesting®, a leader in digital assurance, has introduced its flagship solution: ConversionGuard℠…a proprietary system designed to detect high-impact issues before they hurt revenue, reputation, or relationships.

Founded by Shak Schiff, BadTesting® helps growth-stage brands and digital-first companies identify and fix conversion-killing bugs that traditional QA often misses. With ConversionGuard℠, the company is changing the conversation around quality assurance from technical checklists to business-critical protection.

“Most companies don’t realize they’re losing revenue until it’s already gone,” said Schiff. “ConversionGuard℠ is built to proactively uncover the issues that cause users to drop off, abandon carts, or lose trust before they do damage.”

Unlike standard QA firms that focus on test plans and bug logs, BadTesting® delivers clear, actionable reporting that’s fast, founder-friendly, and designed to fit into agile release cycles. The system targets what truly matters: critical workflows like checkout, mobile UX, real-world edge cases, and the business impact of issues, not just technical ones.

Key differentiators include:

Minimal lift for internal teams
Fast turnarounds that match release cycles
Actionable insights, not just vague bug reports
Focus on trust-building, not just code testing

At its core, BadTesting® provides digital assurance, a comprehensive and strategic approach to ensuring digital products deliver consistent quality, performance, and user satisfaction. The team works closely with companies to protect their most valuable assets: reputation, revenue, and customer relationships.

5-Star Testimonials Include

"The level of dedication and quality from BadTesting® is one you don’t find often. Their knowledge of design and development best practices allows them to easily communicate issues across multiple teams." Karen S.

"We have worked together for nearly a decade, and they consistently bring deep expertise, reliability, and a collaborative mindset to every engagement." Tim J.

"BadTesting® has been our trusted partner for our most vital clients. Whether it’s a tight timeline or challenging technical work, my first and last call is to BadTesting®." Dan L.

About Shak Schiff

Shak Schiff ensures that digital experiences work flawlessly so brands can focus on growth. From websites and apps to email campaigns, he helps companies identify and fix hidden issues before they cost revenue or damage client relationships.

With a career spanning startups to Fortune 500 brands, Shak’s work has contributed to projects honored by the Emmy® Awards, Webby Awards, SXSW®, and more. He’s also a proud 10-year judge for the Webby Awards.

According to Shak, “What we do is find unknown issues. Almost every site we assess has 10–20 critical problems. If you’re not testing or checking it, there’s a good chance you’re leaving money on the table.”

To learn more, visit www.conversionguard.com

media@badtesting.com