On December 12, the “Finest Cultural Gifts from China” Cultural and Tourism Trade Promotion Activity (Special Session for Musical Instruments) was held at the Zhouwo Music Town in Wuqiang County, Hengshui City, Hebei Province. The event was conducted both online and offline, with live coverage through text, images, and video on domestic and international platforms, reaching a total audience of over 1.95 million, including 890,000 viewers from abroad.

Guided by the Department of Industry Development, Ministry of Culture and Tourism, the event was hosted by the Hebei Provincial Department of Culture and Tourism and the Hengshui Municipal People’s Government, and organized by the Hengshui Municipal Bureau of Culture, Radio, Television, and Tourism, the Wuqiang County People’s Government, China Tourism News and the Creative Industry Technology Research Institute of Renmin University of China. It aimed to establish a high-level trade service platform for musical instruments, assist enterprises in exploring overseas markets, and foster globally influential and competitive market players. This would help expand the scale of cultural trade and optimize its structure, allowing the world to discover more high-quality “Made in China” products and propelling Chinese musical instruments onto the global stage.

This event featured 87 musical instruments and related cultural products from 50 companies across 11 provinces and municipalities, along with three musical instrument-themed tourism routes. A corresponding product manual was also prepared. At the event, 9 related organizations made presentations, covering the rise and glory of western musical instrument manufacturing in Wuqiang, Tencent Music Entertainment Group’s integration of musical instrument manufacturing with the music industry, and the “Musical Instrument Loan” financial product offered by the Hebei Branch of Agricultural Bank of China. Furthermore, contracts were signed on-site, encompassing product supply and procurement for musical instrument sales in domestic and overseas markets, expansion of international and domestic sales channels, overseas brand marketing, and more. Additionally, musical instrument companies and foreign trade enterprises discussed potential collaborations, with intent purchase orders worth approximately 10 million yuan.

Various guests were present at the event, including officials from the Department of Industry Development, Ministry of Culture and Tourism, some provincial (district and municipal) administrative departments of culture and tourism, and local governments, as well as representatives from cultural and tourism enterprises, cross-border e-commerce platforms, financial institutions, experts, and media outlets.

It is understood that by integrating domestic and international resources as well as online and offline resources, the “Finest Cultural Gifts from China” Cultural and Tourism Trade Promotion Activity seeks to showcase, promote, and trade high-quality cultural and tourism products with distinct Chinese characteristics and styles that are well-received in the international market. It strives to build a platform for exchange and cooperation between Chinese and foreign enterprises, expanding the cultural trade scale and optimizing the structure. Ultimately, the campaign aims to boost the international competitiveness and popularity of Chinese enterprises and brands. Twelve special sessions have been held for the “Finest Cultural Gifts from China” Cultural and Tourism Trade Promotion Activity. They have received an overwhelming response and produced remarkable results.

Site of activity-Pictures provided by organizer

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