About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Newly Released Audiobook the Storyteller’s Mind Movie Takes Storytelling to the Next Level

By: Get News
Newly Released Audiobook the Storyteller's Mind Movie Takes Storytelling to the Next Level
Your 'why' is the heart of your most powerful stories. Embrace the moments that shaped you, craft them into vivid 'Mind Movies,' and share them to inspire trust, loyalty, and action. - Melissa Reaves
The most powerful stories lie within your "why" — the moments that sparked change, the people who stood by you, and the lessons you discovered about yourself and your leadership. These pivotal experiences connect your mission to your audience, inspiring trust, loyalty, and action. You create meaningful, lasting connections by embracing these moments, crafting them into vivid "Mind Movies," and telling them purposefully.

Seattle, WA - January 27, 2025 - The Storyteller's Mind Movie: Become an Emotionally Connected Leader Through the Power of Your Storytelling Skills, a groundbreaking audiobook by Melissa Reaves, Founder and Chief Storytelling Officer of Story Fruition, has officially been released. This highly anticipated audiobook takes storytelling to the next level by teaching the principles of powerful storytelling and featuring executives sharing their own vivid, real-life stories, providing inspiring and entertaining examples of how it's done masterfully, making it a truly immersive and engaging listening experience.

"My inspiration for writing this book came from a deep desire to help businesses grow faster and more effectively by transforming into a band of storytellers," says Melissa Reaves. "Storytelling is not just an art; it's a business superpower. I've seen firsthand how a compelling narrative can captivate audiences, foster emotional connections, and drive decision-making in ways data alone cannot."

Designed for leaders, entrepreneurs, and professionals, this audiobook equips listeners to uncover their stories, craft them precisely, and deliver them with impact. Whether for an investor pitch, sales presentation, or team motivation, storytelling creates alignment, inspires action, and accelerates growth.

To master storytelling, Melissa shares these foundational tips:

  • Start With Purpose: Every story should have a clear intention. Identify what your audience wants to feel, understand, or do, and structure your story to guide them toward that outcome.
  • Paint a Vivid Picture: Use sensory details to create a "Mind Movie" that allows your audience to see, feel, and experience your story. Make us see it, hear it, smell it, taste it, touch it, and most of all, feel it.
  • Rehearse and Reflect: Practice your story until it flows naturally. Pay attention to your tone, pacing, and body language. After each delivery, reflect on audience reactions and refine your approach for maximum engagement.


Melissa Reaves has helped founders raise over $170M in funding and collaborated with global brands like Microsoft, Broadcom, Big Brother Big Sister, The American Lung Association and more brands and nonprofits. Her expertise, blending data software sales and acting experience, uniquely positions her to guide professionals in crafting emotionally engaging, high-impact stories.

The audiobook also introduces STORY FRUITION's Story Library Programs, which help organizations identify, craft, and share core stories to protect their brand and build meaningful connections. These programs are game-changers for teams, elevating their communication and inspiring trust both verbally and visually with their "speaker friendly" presentation decks.

The Storyteller's Mind Movie: Become an Emotionally Connected Leader Through the Power of Your Storytelling Skills is now available at all major bookstores and audiobook platforms.

About Story Fruition

Melissa Reaves, Founder and Chief Storytelling Officer of Story Fruition, combines her extensive experience in enterprise technology sales, marketing, and professional acting and improve skills to teach professionals how to craft and confidently deliver compelling stories. With her award-winning storytelling, Reaves has appeared on stages at The Moth, NPR, PBS, and other storytelling shows.

For more information about Story Fruition and to purchase the audiobook, visit www.storyfruition.com or contact Melissa Reaves at melissa@storyfruition.com or 206.601.8716.

Media Contact
Company Name: Story Fruition
Contact Person: Melissa Reaves
Email: Send Email
Country: United States
Website: https://www.storyfruition.com/

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