From the Chishui River to Osaka Bay, Moutai’s ESG Practices Create a Global Resonance of “Green Mountains and Clear Waters”

June 16, 2025 at 09:42 AM EDT

As the rich aroma of the Chishui River "drifts" to Osaka Bay, the millennia-old culture of Chinese baijiu meets modern sustainable development concepts here. As the ripples of the Chishui River "flow" into the China Pavilion, the green wisdom of Guizhou, China, engages in dialogue with global ecological civilization.

At the 2025 World Expo in Osaka, Japan (referred to as the "Osaka Expo"), Moutai held a "Theme Day" event, themed "Osaka 2025: Moutai, Celebrating 110 Years with the World," showcasing its innovative practices in the fields of Environment, Social, and Governance (ESG) to contribute "Eastern wisdom" to global sustainable development.

Harmony Between Humanity and Nature: The "Green Gene" of a "Glass of Liquor"

Inside the China Pavilion, Moutai used immersive digital displays to allow visitors to "travel" through time and space to the Chishui River Valley: dense forests monitored by drones, clean factories powered by solar panels, brewery wastewater treated with microbial technology, and drone swarms gliding like migratory birds over the 15.03 square kilometer core production area, with infrared cameras capturing the traces of the elusive clouded leopard; brewing waste flowing into a circular industrial park, transforming into biomass energy to light up thousands of homes...

Behind this harmonious scene lies an "ecological report card": investment in the "Moutai Circular Economy Industrial Park," achieving 100% resource utilization of brewing waste; the establishment of a "Smart Energy" system that reduces carbon dioxide emissions by over 10,000 tons annually; implementation of ecological protection actions in the Chishui River basin to keep the "Liquor River" vibrant forever...

In the visual interactive exhibition area of the China Pavilion, Moutai's meticulously crafted ecological art installation, "Mountain Memory," became the focal point. This installation uses Moutai's spent grains recycled paper as the main material and employs the visual language of the classic "Moutai bottle" to transform the recycling of brewing by-products into perceptible ecological art, perfectly resonating with the green development theme of the China Pavilion: "Building a Community of Life between Humanity and Nature."

Moutai achieves 100% resource utilization of the spent grains produced during its brewing process each year through technological innovation. The development of recycled paper from spent grains not only addresses the solid waste disposal challenges of traditional brewing but also imbues waste materials with artistic life. This practice vividly embodies Moutai's "Green Production Area" concept—promoting low-carbon circularity across the entire industrial chain, from raw materials to by-products, while safeguarding the irreplaceable ecological secrets of the Chishui River. After the exhibition, the installation will return to Moutai's permanent collection, serving as a physical testament to the company's green transformation and continuing the sustainable vision of the Expo to "Design the Future Society." Through this installation, Moutai elevates the ecological practices of the brewing industry into cultural expression, demonstrating that traditional industries can also be pioneers of the green revolution—not only crafting fine spirits but also nurturing a harmonious future between humanity and nature.

Civilizational Dialogue: The "Global Resonance" of "Green Mountains and Clear Waters"

The story of Moutai is not only a millennia-old narrative of coexistence between humanity and nature but also a cultural legend of friendship and emotional resonance between China and the world.

A bond that transcends borders conveys the deep connections between Moutai, the Expo, and Japan, becoming a unique symbol of cultural exchange between China and Japan.

At the launch ceremony of the Moutai Expo commemorative liquor, memories of the Expos from 1915 in San Francisco, 2010 in Shanghai, to 2025 in Osaka unfolded, ultimately showcasing a fine spirit embraced by a metallic landscape. Inspired by the "bamboo scroll" of the China Pavilion, this commemorative liquor features famous quotes from the Analects engraved on the glazed bottle. The gift box, made from natural bamboo, reflects the timeless essence of "Chinese book scrolls." When the three-dimensional scene is fully presented, the metallic landscape captures the artistic representation of "Green Mountains and Clear Waters" found within the China Pavilion.

At this moment, the Eastern wisdom of "Harmony between Heaven and Humanity" transcends mountains and seas, radiating new vitality in a global context. This is not only an artistic interpretation of the Expo's theme but also a profound dialogue between Moutai's philosophy of "Following Heaven and Respecting Humanity" and global sustainable development concepts. As friends from both China and abroad witness the birth of the Moutai Expo commemorative liquor, Eastern and Western civilizations achieve a beautiful resonance on the shared human theme of "Protecting Our Earth."

Shared Responsibility and Win-Win Outcomes: From "Rural Common Prosperity" to "Global Initiatives"

As a leading enterprise in China's baijiu industry, Moutai has always regarded rural revitalization as a core mission of its development. With a commitment to "industrial support for agriculture," Moutai has explored a sustainable development path for "rural common prosperity." In areas like Renhuai and Daozhen in Guizhou, Moutai has innovatively implemented a "Company + Base + Farmers" model, establishing hundreds of thousands of acres of organic sorghum planting bases. The company provides seeds, organic fertilizers, and technical guidance for free, ensuring that farmers achieve an average annual income increase of over 4,000 yuan, truly realizing the vision of "one sorghum seed paves the way for rural prosperity."

Moutai showcases to the world the "Two Mountains" transformation path of ecological protection and industrial symbiosis in the Chishui River basin. It also promotes the establishment of the Chishui River Ecological Public Welfare Fund, collaborating with liquor enterprises from Yunnan, Guizhou, and Sichuan to build an ecological defense line. Furthermore, Moutai has risen to a BBB rating in the MSCI ESG ratings, ranking first in China's baijiu industry, and has been recognized as an EFQM Global "Seven Stars" enterprise, highlighting its global benchmark status in the field of sustainable development.

From the "rural common prosperity" in the mountainous regions of Guizhou to global ESG initiatives, Moutai has built a responsible ecosystem of harmonious coexistence between the enterprise, society, and nature with its core values of "Following Heaven and Respecting Humanity, Enlightenment and Virtue." In the future, Moutai will continue to deepen the practice of "Green Mountains and Clear Waters are as Valuable as Mountains of Gold and Silver," allowing the "Chinese solution" for rural revitalization to shine alongside Moutai's "wisdom" for global sustainable development, writing a broader chapter of shared responsibility and win-win outcomes.

As the Osaka Expo gains momentum, the Moutai booth has become a popular spot for visitors from various countries—here, the rich aroma of the sauce fragrance not only fills the air but also conveys an Eastern vision of "green development for a sustainable future."

Media Contact
Company Name: Moutai
Contact Person: Alex lu
Email: Send Email
City: Osaka
Country: Japan
Website: https://www.moutaichina.com

About Us

About Cabling Installation & Maintenance

Contact Cabling Installation & Maintenance

Editorial

Advertising and Sponsorship Sales

Subscriptions and Memberships

Feedback/Problems

From the Chishui River to Osaka Bay, Moutai’s ESG Practices Create a Global Resonance of “Green Mountains and Clear Waters”

More News