About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Serena Aburahma

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Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

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Samir Kahlot Shares Insights on Scaling E-Commerce Brands Using Paid Ads to Compete on a New Level

By: Get News
Digital marketing expert shares how to drive results through advertising and content marketing in an evolving market

NEW YORK - August 7, 2025 - Samir Kahlot, the renowned digital marketer, today announced his proven system for strategically scaling e-commerce brands using paid ads and content marketing. Kahlot is a veteran in the online marketing sector. He is sharing his detailed, research-based insights that prove the need to depart from pushing out polished ads with clear calls to action (CTAs) and instead commit to an optimal system of becoming the most well-known and most seen player in industry categories.

“The paid ads space is evolving amidst AI and wavering consumer brand loyalties,” said Kahlot. “What worked in the past no longer applies across the board. To win loyal customers today, brands need to focus on content-driven demand creation.”

Kahlot advises companies to stay top of mind and dominate mental real estate, using the example of a legacy brand using billboards, to make an impression that continues to be effective. “Modern, paid strategy centers around generating conversations and relevance through user-generated content (UGC), influencer content, and short-form videos. Consumers want connections, not quirky messaging,” added Kahlot. “Customers are far more likely to buy from people they relate to. Whether it’s creators they follow, influencers in their niche, or everyday users sharing real experiences with the product. These kinds of endorsements often carry more weight than polished brand ads. Brands scale through trust, repetition, and relatability.”

Kahlot’s strategy advises testing multiple hooks, angles, and creative directions across platforms, including TikTok, Meta, and Pinterest. He advises that, “once an emotional connection is established, Google Ads and other search engines track and capture the demand which follows.”

“Competing in the AI-heavy ad landscape requires not only immediate conversion, but also reach, connection, and layered visibility,” said Kahlot. Effectively, scaling should focus on three areas:

  1. Find ways to bring in new customers
  2. Find ways to keep them coming back
  3. Find ways to increase the value in your offer


For more information, visit https://samirkahlot.com/

Media Contact
Company Name: Samir Kahlot
Contact Person: Media Relations
Email: Send Email
Country: United States
Website: https://samirkahlot.com/

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