About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Serena Aburahma

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Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

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Triadex Launches Intelligent Carrier Route™ to Boost Direct Mail ROI for Multi-Unit Brands

By: Get News
New targeting model improves direct mail ROI by 10-25% while preserving USPS saturation discounts

Triadex, a leading performance marketing firm for franchise and multi-unit brands, proudly announces the launch of Intelligent Carrier Route™ (ICR) — a powerful upgrade to saturation direct mail that combines neighborhood-level intelligence with low-cost postage efficiency.

ICR empowers marketers to retain the cost advantages of saturation mail while dramatically improving performance through smarter targeting. Using proprietary modeling, it identifies not only the highest-performing carrier routes — but also the most valuable neighborhoods within them. The result: fewer wasted impressions, more high-converting households, and sustained access to USPS saturation postage rates.

“Most brands doing saturation mail end up hitting a lot of the wrong households,” said Stephen Farr-Jones, Chief Strategy Officer of Triadex. “ICR helps our clients focus their budget on the right neighborhoods — where actual conversions happen — not just nearby homes. That’s a strategic shift that delivers real revenue lift without complicating the process.”

Already seeing success in client pilots, ICR is now available to all Triadex clients as a drop-in enhancement to existing mail campaigns.

Key Benefits of Intelligent Carrier Route

  • 10–25% higher ROI vs. standard saturation mail (based on internal benchmarks)
  • No customer list required – ideal for acquisition or new market entry
  • Powered by proprietary modeling built in-house at Triadex
  • Keeps postage and print formats unchanged
  • Seamless integration with existing campaign workflows

Best Fit For

  • Franchise and multi-unit businesses seeking store-level growth
  • Restaurants, home and auto services, dental/medical clinics
  • Campaigns focused on acquisition, reactivation, or retention

To learn more about Intelligent Carrier Route, visit https://www.triadexservices.com/intelligent-carrier-route/ or contact sales@triadexservices.com.

About Triadex

Triadex is a leading provider of intelligent, hyperlocal marketing solutions for multi-unit businesses and franchises. With over 20 years of experience and access to 3+ billion data points, Triadex helps brands drive measurable ROI through AI-powered targeting, data-driven strategy, and omnichannel campaigns. Committed to sustainability, Triadex also offers an industry-first Environmental Offset Program to help clients reduce their marketing footprint while growing their business.

Media Contact
Company Name: Triadex
Contact Person: Nikkie Freeman, Chief Marketing Officer
Email: Send Email
City: Tampa
State: FLORIDA
Country: United States
Website: https://www.triadexservices.com

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