About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Book Publicist Scott Lorenz on Why Organic Buzz Still Outranks Paid Ads for Books

By: Get News

Plymouth, MI, USA - September 15, 2025 - Authors weighing whether to spend their budget on advertising or publicity have a clear winner, according to Scott Lorenz, President of Westwind Book Marketing. While paid ads may deliver a short-term spike in book sales, Lorenz argues that publicity generates lasting buzz, celebrity, and trust that far outshines the temporary effects of advertising.

"Readers are smart- they know an ad is an ad," says Lorenz. "But when your book is featured in a magazine, highlighted on a podcast, or recommended by a trusted reviewer, that's credibility you simply can't buy."

In his latest article, Publicity v.s Advertising: Why Organic Buzz Still Outranks Paid Ads for Books, Lorenz outlines the key differences between these two approaches:

Publicity: The Gift that Keeps on Giving

Earned media coverage- from local newspaper features to podcast interviews- creates authentic endorsements that live online for years, continually attracting new readers. Publicity builds credibility and trust, giving books staying power.

Advertising: The Quick Fix

Paid ads on platforms like Facebook or Amazon may deliver a temporary sales boost, but results vanish when the budget runs out. Readers often scroll past ads, making them less effective in creating long-term engagement.

Publicity Wins

While advertising buys attention, publicity earns it- and readers recognize the difference. Authentic buzz from bloggers, reviewers, and media outlets drive conversations, shares, and lasting connections that keep books alive well beyond launch week.

"The smartest move an author can make is to invest in publicity," Lorenz adds. "It's the strategy that ensures your book will be talked about, remembered, and recommended long after the ads have stopped running."

Read the full article on Lorenz's blog, The Book Publicist.

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it's their first book or their 15th book. He's handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman's World, & Howard Stern to name a few.

Learn more about Westwind Book Marketing at https://www.WestwindBookMarketing.com or contact Lorenz at scottlorenz@westwindcos.com or 734-667-2090. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz's new award-winning, bestselling book: Book Title Generator - A Proven System in Naming Your Book (www.BookTitleGenerator.net).

Media Contact
Company Name: Westwind Communications Book Marketing
Contact Person: Scott Lorenz
Email: Send Email
Phone: 734-667-2090
Country: United States
Website: https://www.WestwindBookMarketing.com

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