About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Patrick McLaughlin

Serena Aburahma

Advertising and Sponsorship Sales

Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

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Hog the Web Unveils Free AI Traffic Checker Tool to Help Marketers Pinpoint Visits from ChatGPT, Perplexity, Copilot & More

By: Get News
Looker Studio (GA4) template surfaces AI-driven traffic in seconds—no code, no data sharing, fully private.

Traverse City, MI - September 9, 2025 - Hog the Web, a Michigan-based SEO and analytics firm, today launched the Free AI Traffic Checker Tool—a Looker Studio dashboard template that reveals how much website traffic originates from AI-powered chat and search platforms like ChatGPT, Perplexity, and Copilot. This tool integrates with a user’s existing Google Analytics 4 property—no installation required and no visitor data is shared outside the user’s analytics account. Hog The Web

1. The Challenge Addressed

As AI-powered assistants increasingly guide users to websites, traditional analytics often misattribute these visits, grouping them under “Direct” or generic “Referral” channels. This obscures the real impact of AI discovery. ([turn0search0], [turn0search4])

2. How the Tool Works

  • Users open the Looker Studio template, select their GA4 property, and instantly view AI traffic stats like source, sessions, and landing pages.
  • The tool remains fully private—Hog the Web never accesses user data. Hog The Web
  • Dashboard segments traffic from major AI platforms using UTM patterns and source detection—for streamlined insights.

3. Key Insights & Benefits

  • AI Traffic Awareness: AI referrals are growing fast. ChatGPT alone now accounts for the majority of AI-origin sessions. Visitors from these channels often spend more time engaging with content. Hog The WebLoves Data
  • Actionable Reporting: The template makes tracking AI sources, landing pages, and device splits both automated and visual.
  • Privacy Assured: Analytics data lives only within the user's GA4 and Looker Studio environment.

4. Why It Matters

With AI discovery on the rise, knowing how these platforms drive traffic is essential. This template allows businesses to:

  • Measure AI referrals alongside organic and referral channels,
  • Analyze which pages AI tools send users to, and

Optimize content and promotion strategies accordingly.

Download the Free AI Traffic Checker Tool now and start identifying your AI-generated traffic in under a minute:

About Hog the Web

Hog the Web offers SEO-driven web design and analytics solutions tailored for small to medium-sized businesses. Based in Traverse City, Michigan, the agency helps clients not only attract traffic—but understand where it's coming from and how to capitalize on emerging AI-driven referral trends.

Media Contact
Company Name: Hog the Web
Contact Person: Media Manager
Email: Send Email
Phone: (800) 570-2915
Country: United States
Website: https://hogtheweb.com

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