About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Patrick McLaughlin

Serena Aburahma

Advertising and Sponsorship Sales

Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

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Do you want to go viral? Create Your Video Today

Every day, millions of videos are uploaded—but only a handful break through and dominate timelines. Why do some clips explode with millions of views while others disappear into the feed? The answer isn’t always luck. Behind many of those viral hits is a clever trick: using technology that makes a video impossible to ignore.

So, if you’ve ever wondered what it really takes to go viral, the time to find out is now.


Why Viral Videos Matter

In today’s digital world, going viral can change everything. Whether you’re a small business, a content creator, or just someone looking for fun, one video can:

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But here’s the catch—viral videos aren’t about being lucky. They’re about being smart.

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If you want to stand out, you need to offer something unexpected. That’s where tools like face swap AI come in. Instead of the same old clips, you can transform your videos into something unique—something people haven’t seen before.

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Why It Works

So, why do these videos spread so quickly?

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In a world where attention spans are shrinking, the first five seconds decide whether people scroll away or stick around. Clean, creative, and clever edits give you the edge.


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Here’s the best part: you don’t need expensive cameras, endless hours of editing, or a professional studio. Modern tools handle the hardest part for you.

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All you need to do is bring your idea, and the technology does the rest.

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If you’re serious about creating a viral hit, here’s how to start:

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Because the question isn’t “Can you go viral?”—it’s “When will you create the video that makes it happen?”


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