About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Patrick McLaughlin

Serena Aburahma

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Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

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Alona Shevtsova Showcases Sends’ Vision at Crypto Expo Dubai 2025


Sends, a UK-based fintech company, participated in Crypto Expo Dubai 2025, held on May 20–21 at the Dubai World Trade Centre. Recognised as one of the premier global gatherings for the crypto and blockchain community, the event attracted thousands of attendees, including leading investors, developers, innovators, and regulatory voices worldwide.



Representing Sends, CEO Alona Shevtsova engaged with industry leaders to explore the trends of digital assets, blockchain innovation, and cross-border financial infrastructure.

“Crypto Expo Dubai is more than a showcase — it’s a forward-looking conversation about the future of financial systems,” said Alona Shevtsova, CEO of Sends. “We are witnessing a rapid shift towards decentralised technologies and digital currencies, and fintech companies need to be at the forefront of that transformation. Events like this drive meaningful collaboration and global progress.”

The 2025 edition of Crypto Expo Dubai placed special focus on institutional crypto adoption, regulatory frameworks, and merging traditional finance with decentralised ecosystems. Sends’ participation highlights its dedication to transparency, compliance, and innovation as it continues to expand its presence in digital payments.

The event featured keynote speeches, panel discussions, and networking opportunities with notable partners. It reaffirmed Dubai’s strategic position as a fintech and crypto hub and reinforced the city’s role in shaping Web3 and digital finance.

Sends continues to empower individuals and businesses with seamless, secure, and scalable financial tools. This spring, Sends launched a special offer: zero-fee personal account opening.

Contact Information

 For media inquiries or support, contact: support@sends.co | contact@sends.co 

 Sends is a trade name of SMARTFLOW PAYMENTS LIMITED, registered in England and Wales (Company No.11070048).

Address: Office 39.18, Level39, One Canada Square, London, England, E14 5AB

Marketing Department contacts: pr@sends.co

Contact: Anastasiia Pervushyna







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