One Small Step for Brands, One Giant Leap for Their Digital Marketing

Tucked away in the heart of Mayfair, London, Giant Leap Digital has swiftly emerged as a go-to partner for high-end brands looking to reach high-net-worth audiences across global markets. Founded by Ben Lilly, the agency brings a new kind of thinking to the luxury space merging data intelligence with striking creative and precision media to create campaigns that aren’t just beautiful, but built to perform.

Now recognised as the Best High-End Digital Marketing Agency 2025 – UK, Giant Leap Digital is gaining attention not just for what it delivers, but how it delivers it. With data as its engine and luxury as its craft, the agency has become synonymous with next-generation marketing for the world’s most discerning brands.

At its core, Giant Leap Digital is grounded in four key disciplines: creativity, media, data, and innovation. These pillars underpin the agency’s full-funnel services, which span everything from strategic planning to campaign execution. But what truly sets it apart is how it helps brands connect with what it calls “wealth audiences” a term that goes beyond basic demographics to reflect behaviour, psychology, and intent.

In a market saturated with generic solutions, what sets Giant Leap apart is its deep expertise as a luxury marketing agency . By combining behavioral insight with emotionally intelligent storytelling, the team ensures every campaign feels bespoke, purposeful, and aligned with the standards expected in the luxury space.

Ben Lilly and his team have developed a proprietary approach to understanding how affluent consumers interact with digital platforms. Rather than relying solely on assumptions or client insights, the agency layers this input with a deep well of observed behaviours—tracking where these audiences spend their time, what kind of content they engage with, and how they move through digital ecosystems.

Inside the Mind of a Luxury Marketer: Hannah Blunt

A key voice within the agency is Hannah Blunt, Marketing Executive at Giant Leap Digital and a driving force behind its strategic and creative execution. Hannah brings a thoughtful perspective on the agency’s audience-led approach, emphasising the need for empathy and precision in every touchpoint.

“Knowing your audience is one thing,” she explains. “But knowing how they think, what motivates them, and how they behave online—that’s where the real difference lies.”

Hannah plays a key role in translating the agency’s strategic thinking into both internal operations and outward-facing content. From developing thought leadership around audience profiling to shaping how the agency presents its segmentation model across social platforms, her work helps articulate the precision and depth behind Giant Leap Digital’s campaigns. By aligning internal insights with a consistent, elevated brand presence.

“It gives us an incredible amount of precision right from the outset,” she adds. “We’re not just talking about income brackets—we’re talking about mindset and media habits. It’s what allows us to create work that feels truly tailored, not just in look and feel, but in strategy and execution.”

Crucially, Hannah also champions the agency’s belief that luxury is emotional, not transactional.

“Our clients don’t just want great results—they want to know that we understand their world,” she says. “That we speak the same language, that we operate at the same standard.”

Her insight reinforces Giant Leap Digital’s commitment to building campaigns that are as emotionally resonant as they are technically precise.

Using this insight-driven strategy, Giant Leap Digital maps target customers into segments and tailors both creative and media accordingly. It’s not just about targeting the right person; it’s about engaging them at the right time, on the right platform, with the right message.

As more premium brands recognize the need for tailored digital strategies, the demand for a luxury digital marketing agency that understands the nuances of high-net-worth audiences continues to rise. Giant Leap Digital has carved out a distinctive space in this niche, offering precision-led campaigns that balance creative flair with measurable impact making it a go-to partner for those who expect excellence.

The agency’s in-house creative and media teams work hand in hand, developing content that resonates on an emotional level while ensuring delivery is meticulously optimised for performance. Visuals, tone, storytelling, timing all are choreographed to feel effortless, while being underpinned by powerful data insights.

“We always say: luxury marketing isn’t about assumption. It’s about insight,” Ben adds. “That’s what makes a campaign feel considered rather than cosmetic.”

This attention to detail extends well beyond campaign strategy. Working with luxury clients . whether five-star hotels, private banks, or fashion houses—demands a level of service and discretion few sectors require. Clients expect perfection. And at Giant Leap Digital, that expectation is met with an internal culture built on the same principles of quality and refinement.

For the team, luxury is not about price tags or product categories—it’s about emotion. Whether they’re working on a skincare brand or a superyacht, the goal is always the same: to create experiences that leave a lasting impression.

“It’s less about the product and more about how it makes someone feel,” Ben explains. “That’s what we aim to capture in every touchpoint. Whether it’s a media journey or a piece of content, the goal is always emotional resonance. Connection.”

That philosophy has helped Giant Leap Digital create campaigns that don’t just shift perception, but drive tangible business results. Their work is known for elevating brand presence, boosting engagement, and delivering strong conversion metrics—especially in categories where return on investment can be notoriously hard to prove.

But the agency’s process always starts the same way: by listening.

“Every engagement begins with a conversation,” Ben says. “We listen to the challenges, the goals, the market pressures—and then we build something designed to shift the dial. Nothing we recommend is off-the-shelf. It’s all tailored. It’s all intentional. And it’s all backed by data.”

This ethos of bespoke strategy, paired with the agency’s agile operating model, has even begun to influence how others in the industry work. More and more, Giant Leap Digital is finding that other agencies are adapting elements of their approach.

“It’s a structure that benefits everyone,” Ben notes. “Clients get more value. Our partners get more flexibility. And ultimately, the work is stronger, smarter, and more effective.”

This strategic edge is bolstered by a keen awareness of the wider luxury landscape. With macro-trends shaping the future of the industry—from generational wealth transfer and crypto integration to the geographical dispersion of HNWIs—Giant Leap Digital positions itself as a guiding force for brands looking to navigate complex change with confidence.

“Luxury is evolving,” Ben says. “And that evolution brings opportunity for those who are willing to adapt. That’s what we help our clients do: evolve without compromise.”

The agency’s results speak for themselves. With a portfolio spanning fashion, hospitality, yachting, and fintech, Giant Leap Digital has become a trusted advisor to brands looking to scale, modernise, and connect more deeply with their ideal customer.

Susannah Hart, Marketing Manager at luxury yacht manufacturer Sanlorenzo, sums it up best:

“The team at Giant Leap Digital truly understand our vision. Their comprehensive marketing solutions have elevated our brand’s digital presence, delivering outstanding results in a competitive industry.”

With Ben Lilly at the helm, Giant Leap Digital is not just helping brands take small steps online . it’s helping them make giant leaps.