South Bay Leader Jacobo Melcer Honored for Uplifting Bonita Youth and Strengthening Community Programs

July 03, 2025 at 09:36 AM EDT

BONITA, CA — July 2, 2025 — In a time when many communities are seeking solutions and support for underserved youth, Jacobo Melcer, a longtime resident of Bonita, CA, is making a meaningful difference in South Bay San Diego through quiet leadership, philanthropic action, and direct mentorship.

Melcer, best known for his role as Chairman and President of FrontCom.com, Inc., is being recognized locally for his powerful work behind the scenes—especially as a dedicated board member and benefactor of San Diego VeloYouth, a nonprofit that uses cycling to help teens develop discipline, self-worth, and life skills.

Since joining the VeloYouth board in 2018, Melcer has been more than a name on a list. He has become a hands-on supporter and trusted advisor for programs serving students in Bonita, Chula Vista, National City, and nearby communities.

“Jacobo is a cornerstone of our organization,” said Matt Hoffmann, President and Director of VeloYouth. “He doesn’t just fund programs—he believes in our kids, shows up for them, and invests time in helping them succeed.”

Melcer’s sponsorship—most notably through his business All-In Med, Inc.—earned the nonprofit’s Peloton Club designation, which is reserved for its most generous donors. That support has directly funded bicycles, helmets, racing fees, travel expenses, and instructional workshops that serve more than 100 youth annually in South Bay San Diego.

But the support goes far beyond financials. Students often mention “Mr. Jacobo” as someone who takes the time to ask about their goals, cheer them on at events, and remind them that their future is worth fighting for.

“He’s humble and kind. He makes you feel like you matter,” said Luis M., a VeloYouth participant from Chula Vista. “When I won my first race, he was one of the first people to shake my hand.”

A lifelong cyclist who began riding competitively as a teenager in Mexico, Melcer uses his own story to inspire students. His academic path—from a physics degree at UNAM to a master’s in oceanography at Scripps Institution of Oceanography—proves what’s possible with perseverance, focus, and the right support system.

Outside of VeloYouth, Melcer’s community involvement extends to improving digital access in the South Bay. With over two decades of experience running internet and tech companies, he’s helped advise nonprofits, schools, and local leaders on how to close the connectivity gap—something he views as essential for education and economic mobility.

In his corporate career, Melcer has led several ventures, including iTrackr Systems and Superclick, Inc., specializing in communication technologies for hospitality and healthcare. But it’s his current and ongoing role at FrontCom.com, where he’s served as President since 1998, that best represents his long-term approach to leadership and service.

“Jacobo blends business sense with heart,” said a colleague who has worked with him for over 15 years. “He’s never in it for the spotlight. He’s in it to help, to mentor, and to make his community stronger.”

His work hasn’t gone unnoticed. In 2024, VeloYouth board members voted to recognize Melcer with its Community Anchor Award, given annually to one individual whose sustained commitment has strengthened the organization and the lives it touches.

“Jacobo brings a wealth of professional experience to the VeloYouth Board, especially his great connections to the South Bay community,” said Hoffmann. “But more importantly, he brings patience, mentorship, and a deep sense of humanity.”

As the South Bay continues to grow and diversify, Melcer’s local legacy serves as a model for how business leaders can use their experience and resources to empower the next generation. His story shows that investing in people—not just projects—yields the greatest return.

Whether through mentoring a student, sponsoring a nonprofit program, or quietly advising local leaders, Jacobo Melcer remains a vital force for good in Bonita and South San Diego.

About Jacobo Melcer

Jacobo Melcer is a Bonita, CA-based entrepreneur, community advocate, and youth mentor with over 30 years of experience in the technology and telecommunications sectors. He currently serves on the board of San Diego VeloYouth and continues to lead internet ventures while supporting educational and community initiatives in South Bay San Diego.

About San Diego VeloYouth

San Diego VeloYouth is a nonprofit cycling and youth development program serving students across South Bay San Diego. The organization uses structured cycling programs, academic guidance, and mentorship to foster confidence, health, and success in teens from underserved communities.