About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Patrick McLaughlin

Serena Aburahma

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Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

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Cumulus Media and Signal Hill Insights Release Podcast Download – Fall 2022 Report Revealing Latest Podcast Trends

Few Listeners Express Issues with Objectionable Content

Driven by Podcast Newcomers, Watchable Podcasts Are Growing in Popularity

20% of Weekly Podcast Listeners with Children Say They Frequently Listen to Podcasts with Their Kids

NEW YORK, Nov. 29, 2022 (GLOBE NEWSWIRE) -- Cumulus Media (NASDAQ: CMLS), in partnership with Signal Hill Insights, today released Cumulus Media and Signal Hill Insights’ Podcast Download – Fall 2022 Report, a comprehensive evaluation of the podcast audience. The ninth edition of the study that examines weekly podcast listeners is part of Cumulus Media’s commitment to share insights and research findings with the podcast community.

A key finding uncovered in the Podcast Download Report is that podcast listeners have no problem listening to podcasts with language or content that might be considered objectionable on other media.

“Our new Podcast Download Report reveals that podcast listeners are comfortable with the content they choose,” said Suzanne Grimes, EVP, Marketing for Cumulus Media and President, Westwood One. “Since listeners make a more active decision when choosing their podcasts, brand safety may be less of a concern with podcast advertising than with other forms of media.”

"Unlike push media like radio, TV or even social media, podcasting is a pull medium." said Jeff Vidler, President and Founder of Signal Hill Insights. "Podcast listeners choose from hundreds of thousands of podcasts to find the ones that speak to them directly. They know the content they’re signing up for. That means the advertiser can feel some comfort that the listener approves of that content."

The Fall 2022 edition reveals other valuable insights for content creators and advertisers. Some highlights from the report:

• The majority of weekly podcast listeners have no problem listening to podcasts with language or content that might be considered unsuitable or objectionable. Even when considering True Crime podcasts that might be graphic in nature, only a small percentage said they would turn off the podcast if they heard a disclaimer beforehand.

• Watchable podcasts have grown in popularity. Driven by Podcast Newcomers, more listeners prefer podcasts with video they can actively watch or minimize, to listen in the background.

• Podcast video is strong but not necessary for all podcasts. 43% of weekly podcast listeners still prefer audio-only podcasts. Some podcast genres, like True Crime, do better with listeners who prefer audio only.

• Weekly podcast listeners co-listen with their children. Half of weekly podcast listeners with children in their household say they have ever listened to podcasts with their children. 20% of weekly podcast listeners with children say they listen to podcasts with their children frequently.

Cumulus Media and Signal Hill Insights’ Podcast Download – Fall 2022 Report is available in full for download at CumulusPodcastNetwork.com.

Background
The study was executed from a nationally representative sample of weekly podcast listeners who represent 26% of the U.S. according to Edison’s Infinite Dial study. The report also examines heavy podcast listeners (those who listen 6+ hours per week) as well as when consumers started to listen to podcasts – Podcast Pioneers (4+ years ago), Podcast Newcomers (past 12 months).

Report Methodology
Cumulus Media | Westwood One, in partnership with Signal Hill Insights, commissioned a study of weekly podcast listeners with MARU/Matchbox, a nationally recognized leader in consumer research. The ninth installment in the series, this report includes questions trended back to the inaugural 2017 study. This study was fielded online using a nationally representative sample of 603 respondents who were adults aged 18 and older, spent at least one hour listening to or watching podcasts within the past week, and not employed in the advertising, public relations, marketing, market research, radio, television, digital, or podcasting industries. Surveys were conducted between September 23 – October 4, 2022.

About Signal Hill Insights
Signal Hill Insights specializes in audio research, partnering with publishers, broadcasters, and advertisers to tap new opportunities in audio. Clients include many of North America’s leading broadcasters and podcast networks.

About Cumulus Media
Cumulus Media (NASDAQ: CMLS) is an audio-first media company delivering premium content to over a quarter billion people every month — wherever and whenever they want it. Cumulus Media engages listeners with high-quality local programming through 405 owned-and-operated radio stations across 86 markets; delivers nationally-syndicated sports, news, talk, and entertainment programming from iconic brands including the NFL, the NCAA, the Masters, CNN, the AP, the Academy of Country Music Awards, and many other world-class partners across more than 9,500 affiliated stations through Westwood One, the largest audio network in America; and inspires listeners through the Cumulus Podcast Network, its rapidly growing network of original podcasts that are smart, entertaining and thought-provoking. Cumulus Media provides advertisers with personal connections, local impact and national reach through broadcast and on-demand digital, mobile, social, and voice-activated platforms, as well as integrated digital marketing services, powerful influencers, full-service audio solutions, industry-leading research and insights, and live event experiences. Cumulus Media is the only audio media company to provide marketers with local and national advertising performance guarantees. For more information visit www.cumulusmedia.com.

Contact: Karen Glover | Cumulus Media | kglover@westwoodone.com


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