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About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Gilbarco Veeder-Root Officially Launches MediaReach™, A New Generation of Forecourt Media Content Management Systems that Drive More In-Store Foot Traffic and Sales

By: via GlobeNewswire

Greensboro, N.C., Sept. 28, 2022 (GLOBE NEWSWIRE) -- Gilbarco Veeder-Root, a Vontier Corporation (NYSE: VNT.WI) business and the global leader in fueling and convenience store technologies, announced today the launch of MediaReach, a breakthrough digital marketing platform that helps retailers deliver unique, site-specific forecourt media experiences that increase in-store foot traffic and sales. 

As many retailers know, one store’s top selling item may not succeed in another neighborhood across town or in another region. MediaReach solves those complexities with ease, unlocking the full marketing potential of every forecourt. The easy-to-use, rules-based platform customizes dispenser marketing content based on a wide range of factors including time of day, customer demographics, even real-time weather conditions. It uses those factors to create custom ad playlists for each individual station in their network. 

"We're excited to offer this new technology designed to help retailers send customers highly targeted, highly relevant messages," said Sarah Trumler, Product Marketing Manager. "We know attention spans are short and having access to your customers is limited. From the moment a customer drives onto the forecourt, MediaReach is generating smart ads based on the site location and details in that exact moment, resulting in a more powerful, engaging experience.” 

MediaReach ensures each site displays ads that make sense with the customer’s current state. For example, if it’s a sunny day, you can run ads for half-priced Icee's. Or, if it’s early in the morning, run coffee deals. At night, train the platform to show promos for take-home food. MediaReach ensures your ads are always relevant and therefore more likely to result in a sale. This dynamic scheduling eliminates the constraints imposed by traditional schedules, which deliver rigid, broad messages during five dayparts or time slots. 

Besides seasonal changes and weather patterns, MediaReach schedules ads based on the different types of services or products that sites offer, like car washes and oil changes. This is done through tagging the site in a free form manner so that the ads only play at the matching tagged site. It can also consider the socio-economic details of the surrounding area, like median incomes or home prices. Best of all, the system’s algorithm does all the thinking for the retailer, letting them focus on more important tasks. 

Generic, one-size-fits-all marketing plans just don’t work in today’s retail environment and targeted ads with relevant messages have never been more important. Every c-store is unique and MediaReach is the platform retailers need to send the right message at the right time. Discover a better way to influence your shoppers and win their new business. 

Ready to try out MediaReach? Visit us at our booth (#6423) at the 2022 NACS Show October 2-4 to see how it works or contact our forecourt solutions team today! 

ABOUT GILBARCO VEEDER-ROOT 

Gilbarco Veeder-Root is the worldwide technology leader for retail and commercial fueling operations offering the broadest range of integrated solutions from the forecourt to the convenience store and head office. For over 150 years, Gilbarco Veeder-Root has earned the trust of its customers by providing long-term partnership, uncompromising support, and proven reliability. Major product lines include fuel dispensers, point-of-sale systems, consumer facing technologies, payment solutions, tank gauges, retail software development and integration and fleet management systems. For more information, please visit: gilbarco.com. 


Sarah Trumler
Product Marketing Manager
sarah.trumler@gilbarco.com

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