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Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Anteriad Recognized in Marketing and Sales Data Providers for B2B Landscape Report

By: via GlobeNewswire

Rye Brook, New York, Oct. 17, 2023 (GLOBE NEWSWIRE) -- Global B2B marketing solution provider Anteriad today announced that the company has been recognized in a new Forrester Research report titled “The Marketing And Sales Data Providers For B2B Landscape Report, Q4 2023.” In the report, Forrester defines B2B marketing and sales data providers as, “solutions that offer comprehensive data, insights, and data management services to optimize marketing and sales efficiency and effectiveness.” 

To qualify for inclusion in Forrester’s Landscape report, providers must offer, at a minimum, firmographic and demographic (account and contact) data to support clients' B2B marketing and sales databases across multiple industries. The majority of providers also offer some combination of services for data enrichment, unification, and storage, as well as additional data types, including technographic data, funding data, and intent data. In the report, Anteriad also noted their solutions for target market definition and sizing, ideal customer profiling, and data unification. 

Forrester also shares that B2B companies use data to: 

    • Build and enhance their addressable market database
    • Improve target market definition and ideal customer profiles
    • Increase the effectiveness and efficiency of marketing and sales interactions

Anteriad is listed among notable providers for B2B data. Forrester identified the core business scenarios for the market including account and contact database acquisition, data hygiene and enrichment, and sales prospecting. B2B companies use a variety of data to help with these scenarios including intent data, firmographic data, and technographic data, all of which are available as part of Anteriad’s comprehensive data offering. Forrester provides recommendations for companies looking to work with these data providers, including that it’s important to request sample data and that companies should not assume privacy policies and compliance are standard across providers.  

Earlier this year, Anteriad was named a Strong Performer in The Forrester Wave™: B2B Intent Data Providers, Q2 2023. Anteriad offers a free trial of its intent data and is proud to have recently been ranked as a top ten provider in Neutronian’s Q3 2023 Data Privacy Scores report. 

“As a tenured B2B marketer myself, I empathize with the challenge and complexity my fellow marketers face when making decisions around data,” said Lynn Tornabene, CMO at Anteriad. “It can be nerve-racking to switch your primary provider or add a new provider, but today’s marketing demands quality, privacy-compliant, deep and broad data to reach potential buyers before your competition does, like that provided by Anteriad. We value the advice that independent firms like Forrester provide to marketers to help them navigate this marketplace.” 

To view a copy of Forrester’s Marketing And Sales Data Providers For B2B  Landscape, please click here. (report available to Forrester subscribers and for purchase). 

About Anteriad 
Anteriad puts B2B marketers in front of their next customer and ahead of their competition. Companies such as IBM, Microsoft, Forbes, SHRM, and Lenovo have benefited from our high-fidelity B2B buyer data, full and self-service multichannel execution, tele-based conversion services, analytics, and expert advisory to generate impactful ROI multiples. Our award-winning Anteriad Marketing Cloud platform tracks more than 500 billion buyer-related signals each month. BNZSA, our international division, delivers GDPR-compliant data and qualified prospects directly to sales teams with BDRs that offer local expertise in 26 languages. Start creating your future today – get to know us at https://anteriad.com/. 


Emily Riley
Anteriad
914-330-1128
emily@rileystrategic.com

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