To contact Cabling Installation & Maintenance:

About Cabling Installation & Maintenance:

Bringing practical business and technical intelligence to today's structured cabling professionals.

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on:

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Flashtalking by Mediaocean Receives Additional MRC Accreditations for Incorporating Verification Metrics across Channels, Including CTV

NEW YORK, Feb. 28, 2023 (GLOBE NEWSWIRE) -- Mediaocean, the mission-critical platform for omnichannel advertising, today announced an additional MRC accreditation for unified metrics spanning ad serving and verification across channels. Flashtalking is now the only independent ad serving solution integrating the reporting of MRC-accredited CTV impressions, desktop and mobile viewability, and SIVT (sophisticated invalid traffic), as measured by Protected Media. Combined with desktop, mobile display, and video ad serving impressions reporting, the capability provides marketers a full omnichannel view of their media investment.

“Flashtalking plays an important role as an independent ad server, free from media conflicts that can tie verification data to delivery data impression by impression, improving optimization, attribution, delivery efficiency across screens from CTV to desktop to mobile,” said John Nardone, President of Mediaocean. “We have worked hard to introduce and achieve MRC accreditation for fully-integrated ad serving and verification reporting. We believe these solutions deliver accretive value for brands and their agency partners.”

In 2021, Flashtalking acquired Protected Media, an innovative verification provider that was one of the first to be MRC-accredited for SIVT, inclusive of fraud detection, in CTV. The vision behind the acquisition was to fully integrate verification into ad serving, setting the stage for new efficiencies that are difficult to achieve without a unified offering – which was achieved last year. Today’s announcement adds the benefit of integrated reporting to the proposition for advertisers.

“We congratulate Flashtalking by Mediaocean on the expansion of its MRC accreditation to include unified reporting of these additional Protected Media-measured metrics,” said George W. Ivie, Executive Director and CEO of the MRC. “MRC has a long history of experience working with both Protected Media and Flashtalking, and this latest accreditation evidences the same commitment to quality and transparency continues today under the Mediaocean banner.”

Please visit www.mediaocean.com/flashtalking-by-mediaocean for more information about Flashtalking by Mediaocean’s ad serving and integrated verification offering.

About Flashtalking by Mediaocean
Flashtalking by Mediaocean is the leading global independent primary ad server and analytics technology. We use data to personalize advertising in real-time, independently analyze its effectiveness and enable optimization that drives better engagement and return on spend for sophisticated global brands. Our platform leads the market with innovative products and services to ensure creative relevance and actionable insights across channels and formats, powered by unique cookieless tracking, data orchestration and advanced analytics. We support clients at the crossroads where data, personalized creative and unbiased measurement intersect with expertise, service and a deep partner ecosystem to drive successful digital marketing. Flashtalking is part of Mediaocean, the mission-critical platform for omnichannel advertising. For more information visit www.flashtalking.com or www.mediaocean.com.

Contact
Kendall Allen Rockwell
For Mediaocean
kendall@broadsheetcomms.com


Primary Logo

Stock Quote API & Stock News API supplied by www.cloudquote.io
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the following
Privacy Policy and Terms Of Service.