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Bringing practical business and technical intelligence to today's structured cabling professionals.

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on:

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Mediaocean Announces Deeper Connection with Google for Flashtalking Social Ads Manager

NEW YORK, June 21, 2023 (GLOBE NEWSWIRE) -- Mediaocean, the mission-critical platform for omnichannel advertising, announced a deeper connection with Google for activation within the Flashtalking Social Ads Manager (formerly known as Scope by 4C) alongside Facebook, Instagram, LinkedIn, Pinterest, Snap, Twitter, and TikTok.

Through Flashtalking Social Ads Manager, brands and agencies can use advanced tools and AI to create personalized ad campaigns on the leading global social and mobile platforms. The deeper connection with Google will unlock the full potential of dynamic creative optimization and enable robust campaign management including the ability to:

  • Extend brand and performance campaigns to Google as part of the omnichannel media mix
  • Automate data feed information such as product pricing, availability, and event line-ups directly into creative content
  • Utilize scaled creative and quick iterative versioning across personalized messaging and formats
  • Work within an enhanced, simplified workflow across all steps of ad building, campaign activation, measurement, and optimization

Mediaocean’s Mid-Year Advertising Outlook Report revealed the impact of generative AI, social video and creative testing. The partnership with Google for Flashtalking Social Ads Manager builds on these trends and enables marketers to capitalize on emerging opportunities to reach consumers.

"We are thrilled to work more closely with Google and give Flashtalking customers a centralized place to reach new audiences, tapping into absolutely massive scale," said Ben Kartzman, Chief Operating Officer of Mediaocean. "This integration will provide an opportunity for brands to activate on Google within the Flashtalking Social Ads Manager and drive outcomes that grow their businesses."

The announcement follows a number of notable accolades for Mediaocean. The company was named a leader in the 2023 SPARK Matrix for AdTech Platforms and one of the top ten 2023 Ad Age Best Places to Work. Additionally, Flashtalking recently received additional accreditations from the MRC and was named a finalist for the 2023 I-COM Data Creativity Awards.

About Flashtalking by Mediaocean
Flashtalking by Mediaocean is the leading independent ad tech platform for primary ad serving, personalized creative, social ads management, and advanced measurement. Global brands and agencies use our innovative products to create, automate, activate, and iterate omnichannel advertising campaigns. Through unbiased measurement, unparalleled service, and a deep partner ecosystem, Flashtalking drives successful digital marketing at scale. As part of Mediaocean, our solutions are integrated into the industry’s most trusted advertising infrastructure for planning, buying, billing, and reporting. Visit mediaocean.com/flashtalking for more information.

Media Contact:
Max Benson
503.724.0578
Broadsheet Communications for Mediaocean
max@broadsheetcomms.com


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