About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Patrick McLaughlin

Serena Aburahma

Advertising and Sponsorship Sales

Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

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fullthrottle.ai Named “Best Advertising Measurement Platform” in 6th Annual MarTech Breakthrough Awards Program

PHILADELPHIA, Aug. 17, 2023 (GLOBE NEWSWIRE) -- FullThrottle Technologies, LLC (“fullthrottle.ai”), an end-to-end, first-party data-powered technology company that helps marketers identify, curate, and target audiences, today announced that it has been selected as winner of the “Best Advertising Measurement Platform” award in the 6th annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies, and products in the global marketing, sales, and advertising technology industry today.

The mission of the MarTech Breakthrough Awards is to honor excellence and recognize innovation, hard work, and success in a range of marketing, sales, and advertising technology-related categories, including marketing automation, customer experience, performance marketing AdTech, SalesTech, marketing analytics, content and social marketing, mobile marketing, and many more. This year’s program attracted more than 3,500 nominations from over 19 different countries throughout the world.

“With fullthrottle.ai, businesses can not only build valuable first-party data, but they can also measure marketing activation with unprecedented accuracy. Businesses rarely have insight into which channels and marketing efforts lead to real transactions. fullthrottle.ai changes this and, therefore, is our pick for ‘Best Advertising Measurement Platform’,” said James Johnson, Managing Director at MarTech Breakthrough. “Their patented identity resolution features, first-party data generation capabilities, AI-powered buyer propensity insights, and first-of-its-kind content performance optimization technology offer a powerful and innovative solution for businesses looking to leverage first-party data and AI-powered insights to improve their marketing efforts, increase ROI, and drive business growth.”

fullthrottle.ai helps businesses build first-party data household audiences without relying on cookies, mobile ad IDs, or IP addresses. Their proprietary technology identifies and resolves shoppers across multiple devices into real in-market addressable households. This end-to-end, first-party data-powered technology facilitates audience identification, marketing, and measurement across all mediums in real-time.

Buyer propensity information powered by AI gives businesses the ability to activate messaging the moment their audience is most receptive. One of the premier features of the platform is its content performance management capability that ties each transaction back to a specific marketing effort. In addition, customer journey segmentation within the platform allows users to see which web pages a customer is visiting within their buyer journey.

“Our solution offers a future-proof and simplified way of handing businesses a clear window into where their most valuable audiences are coming from. We put a premium on recognizing the importance of generating cookieless first-party household data and crafting an open first-party data addressability framework rooted in data democracy,” said Dave Regn, CEO of fullthrottle.ai. “fullthrottle.ai is dedicated to helping clients identify and resolve website visitors into first-party addressable households of real, in-market leads. This award from MarTech Breakthrough affirms that dedication.”

Contact:

Press@fullthrottle.ai

About fullthrottle.ai

fullthrottle.ai is an end-to-end, first-party data-powered technology company whose proprietary platform and technologies facilitate audience identification, marketing, and measurement across all mediums. As the fastest-growing household-based marketing platform in the industry, fullthrottle.ai is dedicated to helping clients identify and resolve website visitors into first-party addressable households of real, in-market leads.

About MarTech Breakthrough
Part of Tech Breakthrough, a leading market intelligence and recognition platform for global technology innovation and leadership, the MarTech Breakthrough Awards program is devoted to honoring excellence in marketing, ad, and sales technology companies, products, and people. The MarTech Breakthrough Awards provide a platform for public recognition around the achievements of breakthrough marketing technology companies and products in categories including marketing automation, AdTech, SalesTech, marketing analytics, performance marketing, CRM, content and social marketing, website, SEM, mobile marketing, and more. For more information, visit MarTechBreakthrough.com.


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