About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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fullthrottle.ai Introduces SafeMatch™ to Easily and Effectively Resolve First-Party Data-Driven Household Identity and Attribution

PHILADELPHIA, Jan. 03, 2024 (GLOBE NEWSWIRE) -- FullThrottle Technologies, LLC, an end-to-end, first-party data-powered technology company that helps marketers identify, curate, and target audiences, today announced the launch of SafeMatch™, a new solution for ingesting household transaction data and safely resolving customer identities at the household level without using cookies. Leveraging fullthrottle.ai’s patented technology for household address resolution, SafeMatch™ empowers fullthrottle.ai customers to easily and safely connect first-party purchase information to customer profiles at the household level.

As signal loss continues to present significant challenges to the industry—especially for smaller companies without the resources or tools to quickly and effectively navigate the changing landscape—SafeMatch™ offers a scalable household transaction ingestion system that is easy to use and offers multi-dimensional outcome matching, at a person and product level. With its foundation in superior parallel processing technology, SafeMatch™ ensures supply path optimization with rapid and efficient first-party data operations compared to traditional sequential processing.

The new methodology affords enhanced matching capabilities where households can now match to multiple transactions per month across multiple household buyers, ensuring comprehensive data capture. The transaction match period also now mirrors the evolving and extended buyer journey in the post-pandemic era. With SafeMatch™, marketers benefit from new levels of clarity regarding the path of each customer while meeting the highest standards for privacy and safety.

Tailored to meet the needs of advertisers of all sizes navigating an increasingly complex media and digital commerce landscape, SafeMatch™ ’s easy to use user-interface leverages time-aware technology and multi-unit learning algorithms to provide insightful data on household activities and resident density—facilitating product and household-level reporting. This approach to first-party data analysis connects site visitors to attribution data later in the customer journey and over an extended time, providing more accurate and actionable insights for customers to guide and refine their advertising strategies and investments.

Amol Waishampayan, CPO of fullthrottle.ai, remarked, “SafeMatch™ represents our unwavering and simultaneous dedication to innovation, data compliance, and consumer protection. By listening to our clients and partners, many of whom are short on technical resources of their own, we’ve developed a first-of-its-kind methodology that exceeds current industry standards. SafeMatch™ is set to revolutionize how we understand and utilize first-party household data. The result is a comprehensive solution that makes it easier for advertisers to connect exposure to sales and to understand their customer journey at a detailed level that allows them to maximize the return on their marketing investment.”

Contact:
SiliconAlleyMedia for fullthrottle.ai
alex@siliconalley-media

About fullthrottle.ai
fullthrottle.ai is an end-to-end, first-party data-powered technology company whose proprietary platform and technologies facilitate audience identification, marketing, and measurement across all mediums. As the fastest-growing household-based marketing platform in the industry, fullthrottle.ai is dedicated to helping clients identify and resolve website visitors into first-party addressable households of real, in-market leads.


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