About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Editorial

Patrick McLaughlin

Serena Aburahma

Advertising and Sponsorship Sales

Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

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Getty Images Unlocks Premium Creative Content for TikTok Advertisers

A Media Snippet accompanying this announcement is available by clicking on this link.

NEW YORK, Nov. 14, 2024 (GLOBE NEWSWIRE) -- Getty Images (NYSE: GETY), a preeminent global visual content creator and marketplace, today announced a content integration with TikTok to meet the diverse creative needs of marketers and advertisers. The integration allows advertisers and businesses direct access to Getty Images’ vast library of creative imagery and video content through TikTok's AI-powered video generation tool, Symphony Creative Studio.

By integrating Getty Images' premium creative content directly into TikTok’s Symphony Creative Studio, users can effortlessly craft TikTok-first ads and organic content that feels native to the platform and increases performance.

"With the surge in demand for authentic storytelling in advertising, the need for captivating, high-quality content to convey these stories effectively to audiences has never been greater," said Peter Orlowsky, SVP of Global Strategic Partnerships at Getty Images. "At Getty Images, we take pride in empowering advertisers to streamline their creative processes. This collaboration offers seamless integration into TikTok’s Symphony Creative Studio, giving brands and businesses direct access to our vast library of millions of premium images and videos, ensuring they can create powerful, engaging TikTok-first content with ease."

The integration with Getty Images is part of a wider expansion of TikTok's tools, including Symphony Creative Studio, which aims to support advertisers and content creators with capabilities to make the TikTok creative production process easier and more efficient, bridging the gap between ideation and production.

"At TikTok, we aim to empower advertisers and help them connect with their communities with the power of generative AI," said Andy Yang, Head of Monetization Creative Product at TikTok. "Partnering with Getty Images unlocks a new avenue for marketers to scale their content and drive performance with commercially safe content globally. We are continuously building creative solutions that spark joy, imagination and action."

With Getty Images' unparalleled creative library at their fingertips, TikTok advertisers can push creative boundaries and deliver content that captivates and inspires, enhancing the overall impact of their advertising campaigns. As a result, businesses can achieve greater visibility, foster deeper connections with viewers, and ultimately drive higher conversion rates.

Media contact:
Alex Lazarou
alex.lazarou@gettyimages.com


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