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About Cabling Installation & Maintenance:

Bringing practical business and technical intelligence to today's structured cabling professionals.

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on:

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Mediaocean Launches Certified Service Partner Program with Interpublic, Omnicom, and WPP

NEW YORK, Dec. 03, 2024 (GLOBE NEWSWIRE) -- Mediaocean, a foundational partner for omnichannel advertising, is launching a new Certified Service Partner (CSP) program that will enable participants to integrate and offer the company’s market leading ad tech solutions, Flashtalking and Protected by Mediaocean, for ad serving, creative optimization, paid social optimization, fraud detection, and brand safety.

Interpublic, Omnicom, and WPP will become the first partners of the new CSP program and continue their use of Mediaocean’s ad infrastructure platform, Prisma, for omnichannel planning, buying, and billing. As part of the strategic partnerships, Interpublic, Omnicom, and WPP will each acquire a small minority interest in Mediaocean.

Bill Wise, Co-Founder and CEO of Mediaocean, said, “To have Interpublic, Omnicom, and WPP as investors and our founding Certified Service Partners is incredibly exciting. We believe their support will deepen the adoption of our ad tech solutions. It will also allow us to increase investment in developing innovative AI capabilities and explore acquisitions to provide complementary solutions to marketers and their agencies as they navigate this complex ecosystem.”

Recently, Mediaocean announced plans to acquire Innovid and merge it with Flashtalking to create a premier global, independent, omnichannel ad tech platform. Both companies will operate separately until the deal closes.

Mediaocean’s Certified Service Provider program will begin immediately and both the CSP and investment opportunity may be expanded to additional agencies. Michael Kassan’s 3C Ventures served as an advisor to Mediaocean in orchestrating the process.

About Mediaocean
Mediaocean is powering the future of the advertising ecosystem with technology that empowers brands and agencies to deliver impactful omnichannel marketing experiences. With over $200 billion in annualized ad spend running through its software products, Mediaocean deploys AI and automation to optimize investments and outcomes. The company’s advertising infrastructure and ad tech tools are used by more than 100,000 people across the globe. Mediaocean owns and operates Prisma, the industry’s trusted system of record for media management and finance, Flashtalking, an innovative ad server and creative personalization platform, as well as Protected by Mediaocean, an MRC-accredited ad verification solution. Visit www.mediaocean.com for more information.

Media Contact:
Aaron Goldman
CMO, Mediaocean
Press@Mediaocean.com


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